Content marketing is on the rise and relevant and timely content needs to be an integral part of your marketing strategy.
90% of marketers are already doing this but not all have realised the extent of content marketing or how to harness it to its full potential.
Though 60% of B2B marketers plan to spend more on content marketing, only 26% of those surveyed are actually doing it. With the rise of startups catering to the easy creation of content, this may create a shift in how marketers approach this area.
In 2011, Google's Panda update attempted to separate the good content from the bad so those creating high quality content are beginning to see improved site rankings. Another reason content will play a greater role in marketing.
This infographic by BlueGlass goes into more detail. It's interesting to see the variety of tactics and what rates highly for B2B marketers. Traditional marketing is further down the list than expected whereas eBooks are on the rise.
Does this reflect what you are doing in your company?
Infographic from BlueGlass Interactive