At the beginning of this month, I gave a talk on how to increase CTR using rich snippets at SMX Israel.
What I notice that other posts written about rich snippets are more about what new structured data now appear in the SERPs and some actionable development resources.
What I find lacking, which I tried to cover in my talk, was being able to show your client why it’s important to them as a business, not just because “that looks better”.
Further to Econsultancy's interview with myself and the rest of the 3 Door Digital directors earlier this week, I thought I'd share a good example of exposure that can be applied directly into SERPs.
Last week I was performing some keyword research when I came across something interesting. I have found only one example of this SERP and I'd be interested to see if anyone can replicate it with other terms.
On Tuesday I received a message from a friend pointing me to an item within Tesco Direct’s website. I clicked the link and was welcomed with a 64GB iPad 3 costing only £49.99.
The person who messaged me had just completed his order and showed me the confirmation email. With that, I set off to buy two (why not?).
Within three minutes the website was down (I was on the delivery stage of the order). 20 minutes after that the site was back up and I could not proceed. I was so annoyed! I could have bought two iPads for £99.98!
An hour later the BBC had already published the story.
Please note: this is purely conspiracy theory, I am not actually accusing Tesco but merely observing a possibility...
Despite having nearly 3m followers on Twitter within three weeks, Charlie Sheen is on the lookout for a social media intern.
With all the coverage in the media at the moment I want to come from a different angle: is Sheen already in the middle of a social media strategy? If so, what can we learn from it?