Alexander Lund

Online marketing manager at DeVry Medical International. Alex is passionate about Digital Marketing and connecting brands with consumers online. Digital Marketing and its various fields, including social media, offer a tremendous opportunity for companies to connect with customers if done correctly. Alex enjoys practicing, being active, sharing his knowledge, and learning as much as he can about Digital Marketing and its fields.

Specialties: Google Analytics Certified. Experience and educational training in Website Development, Social Media, Mobile Marketing, Email Marketing, Search Engine Optimization (SEO), Display Ad Marketing & PPC, and Website Analytics, and Digital Marketing Optimization

Q&A: Richard Jones of EngageSciences on the common social marketing ROI myths

Soon the strategy of "I tweet, so pay me big bucks to send a couple tweets for you" will be a thing of the past (if it isn't already). Social media is settling down after its wild west days as companies begin to apply analytics and insight to gauge ROI. But why is there still question over how to apply measurement to social media as marketers would do for any other channel?

Next Tuesday (December 11, 2012), Richard Jones, CEO at EngageSciences, will host the upcoming JUMP Webinar: Dyspelling the Myths of Social Marketing ROI. We spoke with Jones to give you a little taste of his thoughts on social media ROI measurement and what's in store for the future.

by Alexander Lund 06 December 2012 15:08pm 0 comments

IAB Announces New Digital Media Sales Certification

The Interactive Advertising Bureau (IAB) is adding a new standard for digital salespeople through its new Digital Media Sales Certification.

We interviewed Jennifer Deutsch, Director of Professional Development, on the new program and how professionals will benefit from this certification.

by Alexander Lund 17 July 2012 18:59pm 0 comments

Latin America has the most engaged social network users

According to Econsultancy’s latest Internet Statistics Compendium, Latin America’s users spend the most time on social networks with a total of 7.6 hours spent per month, ahead of Europe and North America with 7 and 6.4 hours respectively.

Despite this trend, the same report also revealed that Latin America has among the lowest social network penetration in the world with only 25% of the population using them.

by Alexander Lund 27 June 2012 15:01pm 1 comment