Andrew Warren-Payne

Should digital marketers be generalists or specialists?

In our recently published Digital Marketing and E-Commerce Careers Guide, we have put together some of the industry’s best advice on how senior digital professionals can improve their career. The advice we received from our contributors was excellent, and in many cases there was a broad spectrum of opinion regarding how best to accelerate one’s career.

by Andrew Warren-Payne 20 February 2012 10:30am 9 comments

The secrets of digital career success: experts reveal all

In our recently published Digital Marketing and E-Commerce Careers Guide, we have included detailed information about how senior digital professionals can improve their career. In all, 17 well respected industry figures provided over 10,000 words of constructive advice on what digital marketers can do to fast track their careers. However, with so much good material, we simply couldn’t fit it all in. Over the next coming weeks, we want to share with you some of the best advice we received.

by Andrew Warren-Payne 13 February 2012 10:30am 1 comment

Fast track your digital marketing career: new guide

Econsultancy has published its first Digital Marketing and E-commerce Careers Guide, aimed at UK digital professionals looking to take the next step in their professional development. The report, which is free to registered users, looks in detail at the skills required to be a digital leader, with insight from senior managers and profiles of specialist recruitment companies.

by Andrew Warren-Payne 06 February 2012 12:00pm 4 comments

Solving puzzles and teaching pigs to sing: the human side of web analytics

In our 2012 Web Analytics Buyer’s Guide published this week, one of the trends we have identified within this industry is the continued importance of people in getting value from web analytics.

One of the contributors to the guide is Jim Sterne, founder of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association. At the recent eMetrics Marketing Optimization Summit in London, Jim gave a keynote entitled The Human Side of Marketing Analytics. Below are some of the key takeaways I identified.

by Andrew Warren-Payne 13 December 2011 11:20am 2 comments