Chris Gibbins

Heading up the User Experience division at RedEye ensuring that we deliver the highest quality research and optimisation services.

A vital role over the last few years has been the continual development of RedEye’s Conversion Rate Optimisation (CRO) strategy and UX Driven A/B/n & Multivariate Testing services - combining Usability, Analytics, User Experience Design and online testing.

I have extensive hands-on experience in A/B/n & multivariate testing, usability testing, user experience, user-centred design and web development; plus, a background in animation, illustration and art.

Getting started with A/B and Multivariate testing: three FAQs

A/B/n and multivariate testing is one of the most important CRO (conversion rate optimisation) activities for continually improving your website, and yet for some it can be difficult to get started with.

In this post I’ll share three frequently asked questions we hear time and time again from our clients when just starting out with A/B and multivariate testing.