Christian Arno

Christian Arno is the founder and Managing Director of global translation agency and localisation specialists Lingo24. Launched in 2001, Lingo24 now has over 180 employees in five continents and a global network of 4000 translators. Last year, they translated 55 million words for clients in more than sixty countries.

Using mobile marketing to reach a global audience

Around 87% of the world's population now has a mobile phone, with China and India leading growth.

Mobile marketing is one of the easiest ways to tap into growing, emerging markets and reach a much larger audience.

However, global companies have been slow to catch on to this trend.

by Christian Arno 16 February 2012 09:21am 3 comments

Building anchor text-rich links in foreign languages

The English language web is a crowded place, but you've a much better chance of securing a domain with your top keyword in another language; and if not, you can simply build anchor text-rich links.

The holy grail for any fledgling e-commerce business has got to be securing a domain name with a top performing relevant keyword.

For instance, if you’re looking to sell photographic equipment, how good would cameras.com be?

by Christian Arno 17 October 2011 09:12am 1 comment

Choosing the right online payment system for foreign markets

The one area of international e-commerce for which there's not a great deal of free tools available is the issue of preferred online payment systems for foreign markets.

by Christian Arno 18 August 2011 13:04pm 1 comment

Content marketing: sometimes the obvious answer is the best

It’s an age old question for content marketers: what’s the recipe for ideal content that will be read, linked, tweeted and otherwise disseminated around the web?

We have an informal motto when it comes to online content: for something to be worth your time, it has to be either Useful or Amusing.

by Christian Arno 20 June 2011 09:55am 3 comments

Why aren’t the Fast Track 100 companies exporting online?

This month, The Times released their annual International Fast Track 100 list, which calculates the fastest-growing UK companies in term of international sales over the last two years (where we were very pleased to see Lingo24 place at number 81).

But are these top exporting companies holding themselves back by not going multilingual?

by Christian Arno 20 May 2011 10:33am 1 comment

Digital marketing for Spanish-speakers in the USA

Did you know that 20% of Americans speak a language other than English in the home? And of these bilingual Americans, the overwhelming majority (62%, or 34.5m, according to the 2007 census) are Spanish-speakers, representing a massive e-commerce consumer market.

by Christian Arno 14 April 2011 14:45pm 4 comments

Selling to the multilingual UK market

Foreign language consumer groups within domestic markets represent a massive untapped market, and one that doesn’t require e-commerce businesses to alter their shipping, payment or logistics set-up at all...

It’s well-established that if you want to sell to people overseas then you need to communicate in their language, but what about the consumer groups in majority English-speaking countries whose first language is other than English?

by Christian Arno 10 March 2011 13:08pm 2 comments

The foreign language internet: the 21st century gold mine?

Times are tough in the English language internet. With billions of pages of content competing for your attention, and many of them optimised for search engines, getting your web page into the broader search consciousness can be like running up the down escalator.

There is a place, though, where there’s less competition for keywords and domain names, and less content overall, and that place is the non-English or foreign language internet.

by Christian Arno 28 October 2010 10:28am 6 comments

Social media spend up, but not for foreign markets

According to Econsultancy’s 2010 Social Media and Online PR report, 83% of marketers will increase social media spend next year, but only 26% will run campaigns in more than one country, why is this?

by Christian Arno 01 October 2010 10:51am 2 comments