That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
The right kind of infographic should match your data to your narrative and ensure that people take away your message after reading it.
While infographics may not come in that many shapes or sizes (600 x 1,800 pixels is the norm), that doesn’t mean there’s a stock standard infographic for you.
Use the flowchart below to help you decide which infographic is right for you...
This is an open letter to the SEO community.
This post has been on my mind for quite some time but after visiting ThinkVisibility on Saturday I felt it was ready to be written today.
Obviously as the owner of an infographic agency I have a vested interest in the debate, but hopefully my arguments will still hold up despite any bias I may have.
At ThinkVisibility I twice encountered what appears to be a growing sentiment amongst some in the SEO community: that infographics are just the latest fad in SEO linkbuilding and one that any PR/SEO worth his or her salt should avoid.