Nivea for Men has revealed impressive results for a digital campaign aimed at engaging male consumers and driving awareness of its sponsorship deal with the England football team.
‘The Great Football Experiment’ generated 3.25m YouTube views, added more than 1,000 subscribers to the Nivea YouTube channel, created over 51,000 Facebook ‘likes’ and drove 200,000 visits to the Nivea website.
As part of the campaign the brand sponsored a Sunday League team for a season and created a range of viral digital content that was shared across YouTube, Facebook, the brand’s website and a wide range of online publications.
A Facebook app that converts brand's Facebook pages into Pinterest-style pinboards has reportedly achieved a 150% increase in re-pins for its users.
‘Pinvolve’ creates a new section on a Facebook page that presents all photos as posts on a pinboard in a style similar to Pinterest's layout.
It also displays all the Facebook ‘likes’ and comments for each post.
When you hover over an image on the Pinvolve board, a ‘Pin it’ button appears which then re-posts the content to Pinterest.
Reebok is to invite 1,000 fitness-based social media influencers to free training events as part of a campaign to promote its association with the CrossFit exercise trend.
CrossFit is a popular strength and conditioning programme in the US that Reebok has been associated with since 2010.
The top 100 most influential people as identified by PeerIndex's PeerPerks service will also receive a free pair of Reebok’s RealFlex trainers, which is part of the brand's global ‘The Sport of Fitness Has Arrived' marketing campaign.
Mobile search spend in the UK increased by 250% for Q1 year-on-year (YOY) as traffic on mobile devices increased four-fold, according to data from Adobe.
Mobile now accounts for 11% of all UK search spend compared to 8% in the US.
Of this, tablets alone accounted for 4.25% of UK search spend.
But despite this boom, Adobe’s Global Digital Advertising Update shows that overall search spend only increased by 2% in the UK compared to 16% in the US.
PayPal has merged all its payment tools into one service called PayPal Products as it seeks to provide an all-in-one solution for US SMEs.
Following on from the recent launch of PayPal Here, the new product suite allows business customers to access online, in-person and mobile payment tools.
Music video site Vevo has revealed that its UK users streamed 177m videos in January, an increase of 120% since its UK launch last April.
Vevo also announced that it now has 12m unique monthly viewers in the UK, an increase of 23%.
Amazon is looking to boost its ad revenues by attracting FMCG brands as advertisers across both its website and mobile offerings.
Reuters reports that at ad:tech San Francisco Amazon’s VP of global advertising Lisa Utzschneider said that boosting ad sales to FMCGs was a “huge opportunity” for the company.
Live video streaming site Bambuser has announced that its users will now be able to share newsworthy content via the Associated Press (AP).
The site already allows users to share content through Facebook, Twitter and other social media channels, and the partnership extends this to a potentially global audience – but only once AP has vetted the content.
The announcement comes as Kantar Media reveals that 35% of British internet users read user-generated content (UGC) and articles on newspaper websites, compared to 47% in Brazil, 44% in Argentina and 26% in Germany.
Cadbury has revealed that a Twitter campaign using Promoted Trends increased 'positive' brand mentions on the social network by 1800%.
Furthermore, the ‘Retweet for Sweets’ challenge associated with this saw engagement levels of 25%.
These stats are a good advert for Twitter's ever-evolving ad platform, but the results need to be viewed in context. The fan base for many of Cadbury's brands are socially-savvy, and it's seen great success in this area before.
It’s not all about looks in the world of e-commerce, usability is just as important for converting site visits into sales.
There are some exceptions – notably Ling’s Cars – but in general websites need to be easy to navigate with a simple checkout process to prevent users from abandoning a potential purchase.