Cadbury has revealed that a Twitter campaign using Promoted Trends increased 'positive' brand mentions on the social network by 1800%.
Furthermore, the ‘Retweet for Sweets’ challenge associated with this saw engagement levels of 25%.
These stats are a good advert for Twitter's ever-evolving ad platform, but the results need to be viewed in context. The fan base for many of Cadbury's brands are socially-savvy, and it's seen great success in this area before.
It’s not all about looks in the world of e-commerce, usability is just as important for converting site visits into sales.
There are some exceptions – notably Ling’s Cars – but in general websites need to be easy to navigate with a simple checkout process to prevent users from abandoning a potential purchase.
Citroën has launched a Facebook app that it says will create the UK’s first ever crowdsourced production vehicle.
Facebook users will be able to choose the design for a special edition of the company's new C1 city car, called the C1 Connexion.
The app allows users to provide input on six elements of the design - the number of doors; the exterior and interior colours; equipment such as Bluetooth or satnav; and alloy wheels.
Users can decided if they want to use a personalised version of the app, which requires access to more of their data, or a ‘non personalised experience’ which only requires access to the user’s basic information.
The daily deals industry has emerged from nowhere to become worth £6bn in Britain after just a few years.
Groupon and LivingSocial are arguably the market leaders in the UK, as consumers clamour for discounts and offers on anything from a haircut to a three-course meal.
But, as was inevitable for a sector that experienced such rapid growth, it's seen its fair share of negative headlines.
Groupon's woes with the OFT, plus an 'accounting error' accounting for a 17% drop in share price this week are just two examples.
Nissan has unveiled a five minute Bollywood film that was created after a Facebook campaign to find 20 co-stars from across India.
Fans could upload videos of themselves dancing or attend live auditions at various shopping malls to win a role alongside Bollywood star Ranbir Kapoor.
More than 2,300 fans entered the contest with the top 100 selected by a Facebook vote before Kapoor decided on the final 20.
Nissan used social for its latest campaign as it wanted to “engage a young audience in a previously untapped market”.
Since launching the audtion process in October it has clocked up more than 500,000 ‘likes’ to become the number one automotive brand on Facebook in India.
Buddy Media has announced an integration with YouTube that allows brands to create social apps, apply global content targeting and view analytics in relation to the video site.
The company expects its YouTube-specific social apps - called ‘sapplets’ – to be the most popular new function, since video apps rank consistently among the top three most-used social apps within its marketing suite.
We can all agree that when someone shares a piece of branded content on Facebook, it's worth something. But quantifying that value is more difficult.
A Facebook share creates additional exposure for a brand and potentially acts as a vote of confidence among a peer group - but exactly how much does it add to a bottom line?
Eventbrite thinks it has the answer, for its own business at least.
A new study from ExactTarget suggests that almost half (46%) of UK-based online consumers have made a purchase as a result of an email marketing message.
This makes it four times more effective than Facebook (which 10% of people quote as a driver) and text messaging (12%), showing that despite the buzz around social media as a marketing channel brands shouldn’t neglect more ‘traditional’ forms of communication.
The Social Profile UK report, which is based on 1,404 consumer interviews and surveys, also looked at which channels would make consumers more likely to purchase in the future.
Obama’s fundraising campaign has debuted a new SMS tool that allows supporters to make a donation simply by texting the number of dollars they want to contribute.
Last week a text message was sent to tens of thousands of previous donors asking them to again open their wallets.
According to Time, the message told supporters to “just reply with the amount you want to give and we’ll charge your saved credit card.”
TUI Travel has revealed that one of its brands increased online revenue by 30% month-on-month after tracking customers across both online and offline channels.
Over 100 global businesses sit within its Specialist and Activity Sector, which creates bespoke adventure holidays and educational tours.
Due to the nature of these trips, they often involve complex travel itineraries and prolonged purchasing decisions.
As such, customers frequently call the TUI’s travel consultants as well as researching details online.