McDonald’s announced this week that its smartphone app has clocked up more than 1m downloads in less than a year.
More than one in ten users return to the app more each month, with peak times unsurprisingly coinciding with lunch and dinner.
The app, which was designed by Grapple, doesn’t allow you to place an order, but does provide a store locator function, full menu and nutritional information.
So how has it clocked up so many downloads? I checked out the Android version of the app to find out...
Ad clicks from tablet computers peak in the evening, adding further weight to the theory that people tend to use them while relaxing at home.
Research from PPC agency Periscopix shows that between 7.30pm and 9pm more people click on tablet ads than on mobile ads, while for the rest of the day mobile clicks track slightly above tablets.
Click-throughs from tablets account for around 11% of all clicks at 7pm rising to 14% at 9.30pm, compared to 10% and 12% respectively from mobile.
The vast majority of clicks (80%) still come from desktops but this starts to decline at around 4.30pm as people begin to leave work.
At the same time mobile and tablet clicks increase sharply as people use the devices on their commute and at home.
New research from the IAB shows that when it comes to advertising on tablets, interactivity is key.
A quarter (25%) of respondents said they would be likely to click interactive ads compared to just 11% for static ads. Furthermore, 54% of respondents had a positive overall opinion of them compared to just 27% for static ads.
A majority of respondents (55%) also agreed that tablet ads can do things that other media can’t.
So how can marketers take advantage of this opportunity?
Here we round up nine of the best interactive ads that have appeared on iPad.
If you have searched for information around the Olympics online then it’s likely you will have come across Google’s new interface that contains a huge amount of information about the Games.
It is essentially a giant Olympics website containing thousands of pages that are integrated into the SERPs.
As highlighted by marketing consultant Dan Barker in his blog post, Google delivers so much information that it removes much of the reason for searchers to visit the official London 2012 site and broadcaster sites.
Email marketing is an important channel for maintaining a relationship with customers and driving conversions through targeted messages and offers.
We’ve recently blogged seven tips for managing email marketing campaigns, as well as looking at stats which show that consumers open just 20% of email messages.
Then there’s also the pressing issue of mobile email, as while stats show that 27% of emails are opened on mobile devices results from our Email Marketing Census 2012 reveal that a large number of companies do not have any strategy in place for optimising emails for mobile.
This infographic from Monetate looks at the conversion rate for email marketing compared to Twitter and search, as well revealing ways of increasing sales using email.
Using a second screen while watching TV is now the norm for most consumers, whether it be a laptop, smartphone or tablet.
Gone are the days of sitting glued to the screen for an entire episode of EastEnders or tolerating ad breaks, nowadays viewers have other options if the action on-screen is a tad dull.
Our recent report, The Multi-Screen Marketer, shows that 52% of respondents that own a television and computer are likely to be using another device while watching TV. This rises to 60% among smartphone owners.
The Olympics is the perfect opportunity for brands to grab viewers’ attention with second screen apps as people will be hungry for updates and stats from other events while watching the live action on TV.
Twitter and Google+ may be gradually increasing their user numbers, but there’s no doubt that Facebook is still the king of social networks.
As evidence of that fact, Facebook accounts for 52% of the 4bn pieces of content shared everyday through social.
So tapping into all that sharing is an important challenge for marketers and even a partial success could lead to untold riches, or at least a boost in traffic and conversions.
A talk by Beyond’s Nils Mork-Ulnes and Judith Lewis at the recent Facebook Marketing Conference examined the science of sharing and the implications for Facebook marketers.
They identified seven different types of social sharers, ranging from altruists who share because they want to help to careerists who share because it helps them in business.
As we’ve pointed out in several posts recently, email marketing is still an extremely important way for brands to engage with their customers.
Furthermore, the proliferation of smartphones and increased popularity mobile email has opened up new opportunities for marketers.
But while creating an effective email campaign can appear to be a complicated challenge there are some basic rules brands can follow to give their marketing messages the best chance of getting into inboxes and actually being read.
Experian Cheetahmail has published a new report that focuses on three key elements: data integrity, relevance and reputation.
Here are seven of the recommendations:
UK energy companies are delivering such a poor customer experience that they’re potentially losing out on new customers, according to a new report from Global Reviews.
In fact the study found that just 6% of potential customers would recommend energy suppliers' websites, while 64% would actively discourage friends or colleagues from visiting.
Global Reviews analysed the websites of the so-called ‘Big Seven’ energy companies and found that on average they scored just 50% for usability.
The number of m-commerce shoppers nearly doubled in five of Europe’s biggest markets in the past 12 months, according to new stats from comScore.
One in six smartphone users in the EU5 (France, Germany, Italy, Spain and the UK) now accesses online retail stores and apps on their device, while one in eight users has completed a transaction on their phone.
Typically smartphones shoppers convert at a much lower rate than tablet or desktop users, but the comScore study shows that the market is still growing.
In May this year 16.6% of EU5 smartphone owners accessed retail sites or apps, a 4.6% increase year-on-year.