David Moth

Facebook offers free consultation to US automotive industry

Facebook is offering free consultation to US automotive companies to help manage directory information and generate leads for local franchises.

ClickZ reports that Aamco and Cottman Transmissions Systems have been offered the new service to help understand “how Facebook can be utilised to increase sales.”

The consultation comes as brands seek to improve coordination between brand and local franchise search results, and also to optimise social media pages for mobile search.

by David Moth 26 March 2012 12:35pm 0 comments

UK mobile paid search clicks increase 180% in 2011

Mobile devices accounted for 15.1% of the UK’s paid search clicks in December, according to Marin Software.

This is a 180% growth from January to December 2011, and means that globally the UK is second only to Japan and Australia in percentage of paid search clicks from mobile.

Looking at 2011 overall, the Eurozone showed strong growth with share of mobile paid search clicks growing 177% from 2.1% in January 2011 to 5.8% in December 2011.

by David Moth 26 March 2012 11:35am 0 comments

A guide to ad targeting on Twitter: infographic

Just like Facebook, Twitter has been working hard to extend and improve its advertising platform recently, including rolling out Promoted Tweets to mobile.

This is part of an effort to increase ad revenues and monetise its estimated 150m active users.

One of the key benefits Promoted Tweets offers is targeting – brands can target ads at their followers and users who may share similar interests.

by David Moth 26 March 2012 10:30am 0 comments

The inbound marketing explosion: infographic

47% of companies are expected to increase their inbound marketing budget for 2012, according to data from online business community G+.

It's no wonder, since the average cost to acquire a new lead through outbound marketing in 2011 was $373, compared to just $143 from inbound marketing.

The main reason for this budget increase however was found to be past success using inbound tactics, which attracts customers by offering useful, relevant information.

by David Moth 23 March 2012 13:00pm 7 comments

13% of Europeans have scanned a QR-enabled outdoor ad

Only 13% of European consumers have scanned a QR code within an outdoor advert, according to research from CBS Outdoor and Kantar Media.

This is despite that fact that the study showed awareness of QR codes to be at 40%.

Interestingly though, in comparison to other interactive mobile technologies, QR codes are still performing well.

by David Moth 23 March 2012 12:33pm 2 comments

BabyCentre study reveals changes in mums' shopping habits after birth

Almost two-thirds of mums say that after having a child they would prefer to do all their shopping online, according to a survey by parenting website BabyCentre.

Nine out of 10 mums surveyed said they had shopped online in the past 30 days.

This shift appears to be motivated by the convenience of online shopping, since respondents reported feeling more guilty (+186%), rushed (+121%) and stressed (+39%) when shopping offline, compared to how they felt before having children.

by David Moth 23 March 2012 11:30am 0 comments

FC Barcelona launches 'FCB Alert' app for Facebook

FC Barcelona has launched a Facebook app called 'FCB Alert', which it hopes will allow the club to engage better with the 28m fans it has on the social network.

Designed by MicroStrategy, the app includes exclusive content, news, interactive features and the ability to buy merchandise within Facebook.

Fans can interact with games, polls and a range of other multimedia content which can also then be shared with other Facebook users.

by David Moth 23 March 2012 10:15am 0 comments

How do social logins and sharing affect e-commerce: infographic

More than a third of US consumers (40%) prefer social logins to creating a new/guest account on e-commerce sites, according to a new study from Monetate.

Of course this indicates that a majority of consumers prefer creating new accounts, but merchants still cannot afford to ignore social logins altogether.

When looking at the breakdown of which social networks consumers prefer to login with, Facebook came top with 60%.

by David Moth 22 March 2012 13:13pm 4 comments

Daily Mail beats rivals to achieve most +1s on Google+

Stories from the Daily Mail and the Telegraph receive the most +1 recommendations on Google+, although the Financial Times has more followers according to analysis by Searchmetrics.

A study into 13 national newspapers found that only nine of them have official G+ pages.

These papers are included in a total of 544,545 circles, with The Times, The Sun, Daily Express and Daily Star absent from the social network.

372,159 people were recorded as having the Financial Times’ G+ page in their circles - the Guardian came second with 75,255 circles and the Independent came third with 60,195.

by David Moth 22 March 2012 12:16pm 1 comment

Amazon sells 1m daily deals vouchers in 17 hours

Amazon sold 1m daily deals vouchers in 17 hours yesterday through its AmazonLocal offers site, raising questions about the future of its strategic partner Living Social.

The e-tailer sold out of vouchers that offered a $10 Amazon giftcard for $5, presumably clocking up a huge number of new members as a result.

In January last year Living Social sold 1.4m $10-for-$20 Amazon gift cards, so Amazon already knew the tactic would work.

by David Moth 22 March 2012 11:14am 1 comment