David Moth

Lastminute launches 'Inspire Me' recommendation tool

Lastminute.com has launched a recommendation tool that generates ideas for city break based on what a user wants to do on their holiday.

'Inspire Me' asks when they want to leave, their budget per person and what they feel like doing from a selection of six activities.

by David Moth 09 March 2012 10:00am 0 comments

'Audio watermarking' app delivers 2m sponsored links to TV viewers

Spanish broadcaster Antena 3 delivered 2m sponsored links to its viewers in four days after its ‘audio watermarking’ app was downloaded by 200,000 users.

The app, called ANT 3.0, recognises hidden digital audio codes played during TV broadcasts and links to relevant online content.

by David Moth 08 March 2012 13:28pm 2 comments

Carphone Warehouse's new mobile site accounts for 20% of online traffic

Carphone Warehouse says that it is "surprised" by the high number of customers buying contract phones via its new transactional mobile site.

Despite only going live last week, the mobil- optimised site now accounts for 20% of all online traffic to Carphone Warehouse (CPW) and converts at roughly half the rate of the desktop site.

by David Moth 08 March 2012 11:04am 2 comments

Cadbury's top five best practice tips for Google+

Google+ is still a mystery to many brands, but some brave souls have been using the fledgling social platform to build a new community of brand advocates.

As of this week Cadbury has been added to more than 500,000 G+ circles, making it the most popular consumer brand on the social network.

We recently reported on its G+ product launch, but what other tactics has the confectionery brand used to build its community?

by David Moth 08 March 2012 10:25am 1 comment

Facebook launches 'marketing classroom' for businesses

Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.

It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.

The first live learning event is scheduled for Thursday afternoon at 5.30pm GMT and is entitled ‘Exploring the New Facebook Pages’.

by David Moth 07 March 2012 13:11pm 0 comments

H&M and Best Buy sign up to American Express Twitter discounts

American Express is offering its customers the chance to earn money off a selection of goods by tweeting special offer hashtags from retailers.

Amex cardholders in the US can connect their account to their Twitter profile, and a coupon will be 'loaded' onto the card if they compose a tweet including one of the hashtags.

When the customer redeems an offer, the discount will be applied within their next card statement.

Retailers including Best Buy, McDonald’s, Whole Foods Market and H&M have already signed up to the programme, which is built around American Express' Smart Offer APIs.

by David Moth 07 March 2012 12:01pm 0 comments

Visa buys 15% stake in m-commerce company Mobile Money Network

Visa Europe has acquired a 15% stake in m-commerce company Mobile Money Network (MMN), a further signal of its intent to become a dominant force in mobile payments.

MMN is the company behind the Simply Tap mobile checkout app that we reviewed yesterday.

by David Moth 07 March 2012 11:14am 0 comments

Publishers see surge in traffic as consumers search for 'iPad 3'

Apple’s rumoured iPad 3 launch has had an unlikely knock-on effect as consumers search for news ahead of the official press event later today.

Data from Experian Hitwise shows that TechRadar recieved the most traffic (7.25%) from the search term ‘Apple iPad 3’ last week, followed by Crave from CNET at 4.22%.

Surprisingly, the Daily Mail came third, despite the fact that it is not generally associated with technology reporting, then followed by Computer World and BBC News.

by David Moth 07 March 2012 09:52am 0 comments

Social commerce, fact or fiction: infographic

Social commerce is going to be big in 2012 – or at least that’s what everyone keeps saying.

So why aren’t we all doing our clothes shopping on Facebook and tweeting pictures of all our latest purchases?

by David Moth 08 March 2012 12:10pm 2 comments

'Share & Earn' programme gives Park Resorts five leads per share

Holiday park operator Park Resorts has revealed that its new ‘Share & Earn’ social media promotion has delivered an average of five leads per one share.

The programme allows customers to earn holiday discounts, free weekend and week-long breaks if they share the links through Facebook, Twitter or via a blog post.

by David Moth 06 March 2012 14:32pm 1 comment