Despite rising to become the number three social networking site in the US, Pinterest has failed to capture the imagination of the UK public in the same way.
While around 12m people are busy pinning images in America, on this side of the Atlantic it only has around 200,000 users, although that number is on the increase.
So why should brands bother to take notice? Well, there is evidence to suggest that Pinterest users are more likely to be in ‘shopping mode’, and are worth more than visitors from Facebook or Twitter.
And while these are anecdotal cases rather than a proven trend, it generally pays off if brands are ahead of the trend testing out new ideas rather than coming to the party late.
So with this in mind, I looked at which of the top 10 UK online retailers (based on the ExperianHitwise top 50 list) are using Pinterest as a marketing tool...
eBay has revealed that 20% of its UK vehicle sales in Q1 were made via smartphone, amounting to nearly 45,000 transactions.
It represents an increase of 120% year-on-year, and shows that the online marketplace is probably on track to hit its target of $8bn in mobile sales in 2012, almost the double the $5bn it achieved last year.
Among the cars sold were a Porsche 911 and a Land Rover Evoque that both went for more than £40,000.
The news comes in the same week that eBay launched its new Motors iPhone app complete with an image recognition (IR) search function, allowing users to search for cars and parts by taking a photo of the back of a vehicle.
Here's a look at some of the most interesting digital marketing stats we've seen this week.
Stats include the mobile search market, banner ads, the value of a Facebook 'like', second screening and RIM's continuing woes...
We see a lot of infographics here at Econsultancy, some of them good, some not so good.
Here’s a round up of a few of the best we’ve seen this week, including stats on Google+, a celebration of the iPhone's fifth birthday, a look at how consumers use vouchers on smartphones, and more shameless self promotion...
Pinterest’s rapid rise in popularity means it is now the third most popular social network in the US after Facebook and Twitter.
As such, marketers can’t afford to ignore it; particularly as evidence suggests that its users convert at a higher rate than those from the bigger social networks.
To see whether brands are taking Pinterest seriously as a marketing tool, I looked at which of the top ten retailers have Pinterest accounts and how they are using them.
One of the main problems when searching for brands on Pinterest is the number of fake accounts that exist. For example, there are around 12 different accounts that purport to be for Amazon.
Spending on mobile search in the US increased 333% in Q2 2012 compared to the same period last year, according to a report from IgnitionOne.
Impressions are also up 130% year-on-year (YoY), and clicks increased 325%.
Overall, mobile search made up 14% of total search advertising spend in Q2, up slightly from 12.3% in Q1.
This is similar to Q1 stats reported by Adobe, which found that mobile now accounts for 8% of US search spend compared to 11% in the UK.
IgnitionOne’s report shows that of the overall mobile search spend, tablets account for 60% with smartphones making up the remaining 40%.
Twitter is the perfect medium for sharing links to your content and driving traffic, but it’s not enough to simply publish content and hoping for the best.
To give yourself the best chance of gaining retweets and clicks you need to know when to tweet and how often.
A new report from Buddy Media, Strategies for Effective Tweeting, analysed user engagement with 320 Twitter handles of the world’s biggest brands.
It looked at the replies, retweets and engagement each received between December 11, 2011 and February 23, 2012.
Here are seven of the tips it came up with...
When the EU e-Privacy Directive was first announced, it was thought that the internet would collapse as we were hit with a wall of pop-ups asking for cookie consent.
We were told that users would opt-out of cookies in droves, making it impossible for websites to measure traffic, target users with offers or advertising.
Google says that 40% of mobile search has local intent, meaning that people are looking for information on products and services in their immediate vicinity.
This is a huge opportunity for businesses such as restaurants, hotels and bars that consumers may be looking for at short notice.
Similarly, shoppers may be looking to compare prices while in-store or looking for the nearest outlet of their favourite brand.
With this in mind, I searched for hotels, restaurants and women's clothes in my immediate vicinity to see whether brands that appeared in the local search results were making the most of mobile traffic.
Nearly half (45%) of UK consumers are willing to accept branded communications via mobile if they are delivered according to their opt-in terms.
The new survey, conducted by Velti, found that consumers will only sign up to communications from three companies on average, making it difficult for brands to take advantage of this opportunity on a wide scale.
When respondents were asked what type of companies they would opt-in to receive information from, mobile network operators came out on top (42.4%), followed by retailers (25.6%), financial services firms (16.9%) and travel companies (16.5%).
The survey also shows the importance of mobile email. While 36.9% of consumers prefer to receive messaging on a mobile (SMS – 24.3%, MMS – 5.1% and mobile optimised email – 7.5%), 78.3% said they prefer email marketing.