The Diamond Jubilee isn’t just a time for Brits to celebrate their heritage and pay homage to Queen Elizabeth.
No, it’s also an opportunity for marketers to drum up brand engagement by creating royalty-themed ad campaigns.
Facebook has proved to be a popular tool for brands to show off their patriotic side, with many revamping their pages in honour of HRH.
Mexican restaurant chain Chiquito and cider brand Bulmers have become the latest brands to launch augmented reality (AR) marketing campaigns.
AR marketing is fast becoming a common marketing tool, and last month we highlighted seven clever uses of the technology, but Chiquito is one of the first examples we’ve seen of an AR game aimed at children.
Placemats at the restaurant chain contain a kids’ food menu and a video game that can be accessed using AR app Blippar.
In the game creatures emerge from the placemat and the player has one minute to hit as many as they can.
Despite the importance of a joined up multichannel strategy, fewer than half of the UK’s top 50 retailers currently offer a click and collect service.
A survey by IVIS Group found that a quarter of the companies that do offer click and collect don’t extend the service to mobile customers.
Homebase’s head of multichannel Andy McWilliams recently flagged up the company’s reserve and collect tool as key to its online strategy.
Asda has recently put the finishing touches to a mobile strategy that it predicts will help double its m-commerce revenues in the next six months.
More than 6% of the retailer’s orders are currently placed on a mobile device, so it has launched smartphone apps and a mobile optimised site to cater for this demand.
The iPhone app has already been downloaded by more than half a million people in six months and its new Android app has clocked up 75,000 downloads since last month.
With more than 10m customers registered online, the mobile site is also a major opportunity for driving sales.
We recently reviewed the mobile checkouts for the top 20 online retailers, so how does Asda’s stack up?
The amount of long form content viewed on connected TVs and gaming consoles increased to nearly 90% in Q1 2012 compared to 57% Q4 2011, according to a report from Ooyala.
Across all connected devices, long form content (any video longer than ten minutes) now accounts for more than half the total time spent watching video online.
Mobile video showed huge growth last quarter, with the overall share of time watched on smartphones increasing by 41% to 29% overall.
Marketplaces such as eBay and Amazon are an important sales tool for online businesses.
Due to the huge volume of traffic and search queries handled by Amazon it offers sellers access to a hugely valuable shop window, and the marketplace is equally important to Amazon itself.
Globally the online giant is growing by 42%, with the marketplace driving a large part of that.
PayPal has announced that its UK customers will now be able to use their smartphones to pay for goods on the high street.
The PayPal inStore app can be used at stores owned by the Aurora Fashions group, which include Coast, Oasis, Warehouse and Karen Millen.
Available on Android and iOS, the app gives PayPal a huge head start on its rivals in the mobile payment industry.
As previously reported, NFC is the technology that most people assume will eventually become the standard for mobile payments and Visa is planning a limited trial during the London Olympics.
Majestic Wines launched its new mobile website earlier this month.
As we reported at the time, the site is well designed and easy to navigate although the checkout process could be improved.
And the early signs are good, within the first two weeks of launch mobile traffic had increased by 15% and visits to the store finder pages were up 60%.
Majestic enlisted Usablenet to create a mobile optimised site after traffic from tablets quadrupled and smartphone visits doubled during 2011.
Coffee, drugs and brand names are key to creating an eye-catching infographic, according to research from bestinfographic.co.uk.
It also found that a bright colour scheme, quality design and grabbing copy are also important factors for driving high traffic numbers.
The experiment was setup up in January by 10 Yetis and aSocialMediaAgency to investigate what subjects and design features are key for creating a successful infographic.
Since then more than 245,500 people have visited more than 200 infographics hosted on the site.
The top five most popular focus on technology, drugs and geeks, but the most popular theme was coffee.
Facebook’s Ad Boost programme goes live today, offering small businesses in the UK the chance to sign up for £20 of free ad credit.
It is one of three new schemes aimed at encouraging SMEs to use Facebook’s ad platform, including a new business guide and workshops with the British Chamber of Commerce (BCC).
COO Sheryl Sandberg first announced the Ad Boost programme in January.