David Moth
Cadbury has again turned to social media to launch a new product called Bitsa Wispa.
Last week the chocolate brand ran a competition to find its ultimate Wispa fan, and the winner was invited to announce the launch on Facebook.
In January Cadbury launched a new Dairy Milk Bubbly bar on Google+ for the first time before also revealing the new product on Facebook and Twitter.
The Wispa bar was discontinued in 2003 as part of a relaunch of the Dairy Milk brand but was brought back in 2007 following a Facebook campaign.
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by David Moth
06 February 2012 13:08pm
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The Olympics will help drive a 4.2% increase in UK adspend in 2012 compared to 2011, according to Warc’s International Ad Forecast.
It also predicts that most major advertising markets will see revenues rise, led by fast-growing economies such as China, India and Russia.
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by David Moth
06 February 2012 11:59am
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Ford has launched a new tool that allows its US franchises to show real time vehicle inventory information through their own social media profiles.
FordDirect DealerConnection Vehicle Showroom (VSR) integrates with Facebook pages, YouTube channels or blogs to allow customers to browse new and used car information without clicking out of their original destination.
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by David Moth
06 February 2012 10:34am
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Procter & Gamble (P&G) is to lay off 1,600 staff as part of a cost cutting exercise that will also include a re-evaluation of the company’s $10bn ad budget.
It comes as P&G chairman Robert McDonald revealed to analysts that the company had somewhat belatedly recognised the cost efficiency of digital marketing.
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by David Moth
03 February 2012 16:27pm
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Google has been fined £415,000 by a French court for offering Google Maps to businesses as a free service.
Bottin Cartographes successfully sued for the damages after claiming Google was abusing its dominant position and stifling competition against companies that charged for the service.
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by David Moth
03 February 2012 14:37pm
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Zynga is trialling ‘reward advertising’ on CityVille that allows players to refill their energy bar by interacting with an advertiser.
Sponsors involved in the trial, which began in December, include Coca-Cola, MasterCard and the 20th Century Fox film ‘What’s Your Number?’.
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by David Moth
03 February 2012 11:57am
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John Lewis says the new personalised recommendation tool on its website was a key factor in driving a 27.9% increase in sales over Christmas.
The tool, created by RichRelevance, provides customers with recommendations on fashion items by analysing shopping behaviour alongside the relationships between products and product categories.
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by David Moth
03 February 2012 10:56am
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Apple’s smartphone shipments increased by 128% year-on-year in Q4, meaning that it has now jumped to third overall in worldwide mobile phone shipments.
The report from the International Data Corporation shows that Nokia and Samsung maintained their positions as one and two in the table, with 113.5m and 97.6m units shipped respectively. For now, Apple is still some way behind with 37m units shipped.
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by David Moth
02 February 2012 16:40pm
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M&S has become the first UK retailer to launch an app for Samsung’s connected TV range.
The app will showcase products ranges but has no transactional capability, though a spokesman for Samsung said that an e-commerce function may be added in future.
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by David Moth
02 February 2012 14:50pm
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With the wheels finally in motion on Facebook’s IPO, the media has gone into meltdown over the billions Zuckerberg and his team stand to make from floating the company.
Facebook is looking to raise $5bn, but there's a tantalising possibility that demand for the stock could drive the figure closer to $10bn.
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by David Moth
02 February 2012 13:01pm
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