More than a third of UK businesses (36%) now use Facebook to attract new customers, according to data from Basekit.
This makes it more popular as an advertising tool than local business directories such as Yellow Pages and Thomson, which are used by 27% of the 500 small businesses surveyed.
The use of online advertising is now almost as common as print advertising (20% vs. 21%), and Twitter is also quickly gaining popularity (17%).
Launched at the beginning of this month, Present.me enables individuals and businesses to combine online presentations with video, viewable on demand.
I've been asking co-founder & CEO Spencer Lambert about the challenges of launching Present.me, its business model and plans for the future.
It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.
However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?
Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social media.
It uses data for the top 250 e-tailers from Internet Retailer's top 500 from 2011.
National Rail Enquiries unveiled its new journey planner app this month and quickly clocked up more than 100,000 downloads.
The iOS and Android app is free to download, though there is an a-free version for £4.99.
It offers live travel information and the ability to plan journeys ahead of time.
Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content.
We’ve reported on several major brands using AR for marketing campaigns, including Waitrose, Nestle, and Tesco.
However, while marketers are all too keen to trumpet their AR trials, stats around consumer engagement are like hens' teeth.
But following on from our post highlighting six successful uses of QR codes, we have found one or two examples of successful AR campaigns.
Almost 70% of tablet owners make a purchase on their device every month, according to a new study by InMobi and Mobext.
Around one in ten of these consumers were also happy to use their tablet for ‘big ticket’ purchases and over 20% of tablet users claim to shop less in bricks and mortar stores since purchasing their device.
‘The Role of Tablets in the Consumer Sales Journey’ report also shows that tablets are no longer niche – 3.9m people in the UK own one, equating to around 13% of households.
Click-through rates on Facebook ads have increased 50% over the past 12 months, according to data from Marin Software.
It also found that the cost-per-click of social ads increased by 26%, while the CPC of marketplace ads decreased by 26%.
Marin said the improvement in CTRs is thanks to Facebook’s new social ads, such as Sponsored Stories.
These ad formats are targeted based on brands that you and your friends have ‘liked’, which Facebook says makes them more relevant.
Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3.
Samsung even plans to create a limited edition handset for the occasion, but the bad news is that only athletes are being invited to take part in the trial.
The NFC payments are enabled using Visa payWave, an app that allows consumers to use their smartphone to pay for goods at the point of sale simply by touching it on a card reader.
Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual football using their smartphone.
By scanning the packaging with free AR app Blippar users can access the Euro 2012 table football game where they have to build a high score by saving as many shots as possible.
All scores will be posted to the game’s league table and one person will be chosen at random to win €2,012.
Alternative payments such as digital wallets and direct debits are set to overtake credit card payments as the predominant payment method in e-commerce, according to stats from WorldPay.
WorldPay's new study, 'Optimising Your Alternative Payments', found that while credit and debit cards are the most common form of payment in the UK and US, in other European and emerging nations the use of alternative payments (APs) is growing rapidly.
APs are defined as anything other than credit or debit card payments.