InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 compared to Q4 2011, up to 9.5bn in total.
Apple’s iOS maintained its dominance over Android and RIM OS with a 45.7% share of available impressions, though this was actually down 2.7% on last quarter.
Android now accounts for 26.1% of mobile ad impressions on the InMobi network, an increase of 4% on Q4.
'Big data' is the latest buzzword describing the overwhelming amount of information businesses can access with in the digital age.
And while businesses are now well aware of the benefits of capturing consumer information, finding the best way to approach and analyse big data is still a massive challenge.
Social media presents a unique data challenge as much of what is captured is difficult to quantify as the value lies hidden in sentiment that it is difficult for computers to group and analyse.
One of the companies trying to bring some sense to social data is Autonomy's Promote Solutions.
We spoke to Promote Solutions SVP for EMEA Elio Gambetta to find out how brands should approach social media monitoring and how it can positively impact their business.
The Guardian ran its first augmented reality (AR) print ad on Saturday featuring an embedded competition and video content to promote its iPad edition.
Readers were able to access the digital content using AR app Blippar.
If using an iPad, the ads also linked the user directly to the App Store so they could download The Guardian iPad edition.
Dixons’ annual sale got off to a bad start this morning when the website went offline due to a “high volume of visitors.”
One of the main aims of a sale is to drive increased volumes of traffic, so the outage suggests that Dixons failed to properly test and prepare its systems in the run up to the event.
And it’s not like the electronics retailer hasn’t had prior warning of this type of issue from other online retailers.
In just a few years discount vouchers have become a massive online industry, and now even the likes of Google, Amazon and Facebook are determined to get a slice of the daily deals market.
The main players in the space are still LivingSocial and Groupon, although the latter’s woes on the stock market and with advertising authorities could precipitate a swift fall from grace.
We see a lot of infographics here at Econsultancy, some of them good, some not so good.
Here’s a round up of a few of the best we’ve seen this week, including stats on airlines and Twitter, the true cost of an iPhone, and how social media breaks the news...
Foursquare is reportedly planning to launch paid search ads in June, allowing brands to promote check-in deals when users search for local specials.
The new ads will work on the same algorithms that power ‘explore’, Foursquare’s search tool that recommends locations based on a user’s previous check-ins and as well of those of their friends.
AdAge reports that the social network is developing the new ads with marketers that it has worked with before which includes the likes of Pepsi, Whole Foods and Dunkin’ Donuts.
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover a promotion at Rakuten Linkshare, new roles created at JWT and TMW, and senior hires for CBS Interactive and Profero London.
Deloitte has announced that it submitted an application for the top level domain (TLD) name ‘.deloitte’ to the Internet Corporation for Assigned Names and Numbers (ICANN).
Applications for new TLDs reportedly cost around $185,000, but Deloitte feels that the '.deloitte' domain will give it a more personalised online presence and “enhance the site user experience”.
The world needs to move towards a more open internet and remove the “digital handcuffs” that stifle innovation and democracy, according to EC vice president for the Digital Agenda Neelie Kroes.
During a speech at W3C in Lyon Kroes said that the EU required new legislation to protect a free and open internet while also ensuring that copyright holders were properly recognised and rewarded.
But she also criticised the complicated licensing systems for copyrighted material in Europe, stating that copyright societies were lying when they claimed to be working to protect artists.