Google’s mission to become a hub for all online activity has taken another step forward with the launch of a new ‘Account Activity’ tool.
The opt-in service logs actions across all Google’s products and produces a password-protected monthly report of the data.
This allows users to track how many emails they send and receive, search activity and how much time they spend logged-in from different locations.
A blog post states that knowing more about your own account activity will help people take stock of what they’re doing online and “help take steps to protect your Google account.”
Disney UK has signed deals with YouTube and Google Play to offer rentals on selected titles such as Pirates of The Caribbean and Real Steel.
This is the company's first content agreement with Google in the UK, which will see films delivered online and mobile devices for £2.49 to £3.49 per film.
Customers will have 30 days from the purchase date to begin watching the rental, and once they've started, 48 hours to finish the film.
A new study from e-Dialog and ClearSaleing suggests that conversions that occur after exposure to a brand on social media deliver more than $280 per order - compared to less than $100 for those that are driven by natural search.
Social also delivers better revenue per click ($5.24) than email ($3.18) and paid search ($4.38), indicating that purchasing intent is high.
The Guide To Market Leadership 2012 set out to identify the trends that will impact digital marketing this year, including improving conversion quality, increasing the focus on customer intent and seeking quality in display media campaigns.
Facebook’s Marketing Conference stopped off in London yesterday afternoon following similar events in New York and Tokyo.
The focus at fMC was very much on how brands should be using the social network to create an identity and tell stories through engaging content, with global brands such as Unilever and L’Oreal giving insights into how social fits into their marketing strategies.
Facebook VP of business and marketing partnership David Fischer introduced three new products to European marketers during an opening keynote: reach generator, offers and premium ads, but this was more of a recap of what had already been announced at fMC New York.
Almost two-thirds of consumers would avoid making payments through their mobile using technologies such as NFC, according to research from VoucherCodes.co.uk.
The survey of 2,000 British adults found that 60% would avoid mobile payments altogether while 17% would be interested but would be worried about the technology working correctly.
Security concerns (36%) were the most common reason for avoiding mobile payments.
Mobile payment brands also appear to be making little headway in raising consumer awareness.
Domino’s has announced that it took over £1m in sales through its mobile platform in a single week in Q1 2012.
In total e-commerce sales accounted for 50.6% of UK sales in the 13 week period up to March 25 2012, up 44.5% year-on-year to £59.3m.
Mobile payments made up 16.4% of total online sales, a slight increase on reports last month that the pizza company took 13% of digital sales through a tablet or smartphone.
Domino’s investment in its mobile platform certainly appears to be paying off – in September we reported that it had generated £10m of sales through its iPhone app in eight months and gave its new iPad app a glowing review.
Twitter has launched an advertising programme for small businesses in the US who use American Express.
Amex has begun to notify a limited number of eligible card holders that they can start using the self-serve ads and will steadily increase the number of participating SMEs over the coming weeks.
As we reported last month, Twitter started trialling its self-serve ad platform with around 100 SMEs last year and will eventually include 10,000 new advertisers in this latest rollout.
Amex is encouraging card holders to sign up by offering each buyer $100 in free advertising.
In just a few months social TV app Zeebox has established itself as one of the front runners in the battle for connected TV audiences.
Despite only launching in October it attracted 250,000 users by January 2012 and sold a 10% stake in the company to BSkyB in a multi-million pound deal.
As of this month it was seeing up to 15,000 sign ups an hour thanks to a TV ad campaign.
Pepsico and US sandwich chain Arby’s have become the latest examples of brands offering consumers rewards for engagement through digital channels.
It demonstrates that brands are catching on to the fact that consumers are increasingly expecting to receive ‘free stuff’ in the form of offers or discounts for brand engagement.
Arby’s has signed up to a virtual currency loyalty programme run by startup Plink which offers Facebook Credits in return for in-store purchases.
The business of selling pest control must be tricky, as it’s either a product you need or you don’t – there’s not really any middle ground.
So the best approach for pest controllers is to promote brand awareness so when you do spot a rat in the kitchen they are the first ones you think of.
This is the approach Rentokil is adopting with its new social media campaign involving a CGI mouse called Scamper who has his own Facebook game, Twitter account and four CGI video clips.