Heather Taylor
Heather is a writer and filmmaker who covers media and communications, tech, ecommerce and the arts and was listed by Brand Republic as one of the top 200 most influential bloggers in 2011. She is currently editorial director of Econsultancy in New York.
Prior to her move to Econsultancy, Heather was acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. Previous roles included social media manger for PayPal UK and social media/ PR manager for Groundswell award winner, giffgaff.
Heather speaks at events on social media, marketing, community and filmmaking - previous speaking engagements include talks at ComicCon, Reputation Online Live, Technology for Marketing and Advertising, PR Week, European Customer Experience World, Social Media in Business, Media Camp London, and Digital Surrey. She has also advised on social media strategy for a number of startups and charitable organizations.
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Once again we've put together the most senior and influential job moves in the US.
This time we cover influential moves from Nokia to NCR Corporation, a surprise resignation at Microsoft, promotions at Yahoo, the first ever CMO for Jetsetter, new hires at Publicis Groupe and a new executive vice-president of global communications at Pepsico.
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by Heather Taylor
20 April 2012 18:47pm
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It can't be surprising to anyone with a smart phone (or has been on any form of public transportation) that mobile gaming is on the rise. Developers are scrambling to get the next big hit like Draw Something as the mobile and social game giants, Rovio and Zynga, are continuing to dominate the market.
According to a new infographic by businessdegree.net, more than $12 billion was generated by mobile gaming in 2011 with 34% of the top grossing apps in the app store using the freemium model. Once someone is hooked, they'll continue to spend a few dollars to continue to enhance their play. On average freemium games make $12.92 a month per user.
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by Heather Taylor
18 April 2012 17:15pm
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Once again we've put together the most senior and influential job moves in the US.
This time we cover influential moves from Johnson & Johnson to Avon, a CEO resignation at Best Buy, a new VP of Social Media and Media Relations at MasterCard Worldwide, new hires at the Brunswick Group and a new president of global consumer marketing and COO at Ogilvy PR.
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by Heather Taylor
13 April 2012 17:51pm
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Who doesn't love a good success story and Draw Something is a perfect example of this. We first reported on it's phenomenal growth of 20 million downloads in five weeks and then saw as Zynga acquired OMGPOP, the maker of the app, for $200 million.
The team at Couchbase has put together an infographic showing the progression of Draw Something's growth and the number of servers it took to keep it going.
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by Heather Taylor
11 April 2012 17:41pm
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After last week's launch of the Lumia 900, all eyes are on Nokia and Microsoft to see if their new partnership is a game changer in the mobile industry.
Following on from our post on Nokia and Microsoft last week, we've asked a few industry experts what their views were on the future of the partnership and how it will affect marketers and their future mobile campaigns.
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by Heather Taylor
10 April 2012 14:29pm
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Today, Facebook has agreed to buy photo-sharing site, Instagram, for a reported $1 billion in cash and stock in its biggest purchase to date.
As Facebook have been focused on sharing photos since its inception, this isn't a surprising move but it may have been unexpected for those who use Instagram as a separate service. At the moment, according to Facebook CEO, Mark Zuckerberg, the Instagram community shouldn't be worried as it will remain its own separate entity.
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by Heather Taylor
09 April 2012 19:33pm
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Once again we've put together the most senior and influential job moves in the US.
This time we cover influential moves from PayPal to Yahoo and Google to Twitter, a new president at Campbell Soup, new hires at Comcast and a new chief marketing officer at Target.
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by Heather Taylor
06 April 2012 17:56pm
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With the adoption of new ad formats and further penetration of tablets, the growth of paid search is on the up. According to IgnitionOne's new online report on Global Online Advertising, the first quarter of 2012 showed a 30.3% year on year growth in search advertising.
The comprehensive report outlines some of the biggest areas of growth in this area including targeted paid search spend, Yahoo/ Bing market share and an increase of mobile search activity, especially from tablets.
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by Heather Taylor
05 April 2012 15:46pm
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The customer journey isn't linear. It involves multiple sessions across diverse media and influenced by multiple marketing channels. Understanding how well they work means understanding how they work together. Econsultancy's new study highlights the promise and challenge of marketing attribution - the practice and technology that help marketers understand how their media truly performs.
Our latest report, Marketing Attribution: Valuing the Customer Journey, was conducted in association with Google Analytics, and it outlines the value in looking beyond channel specific measurement.
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by Heather Taylor
03 April 2012 17:32pm
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Badoo, the social network dedicated to chatting, flirting and meeting people in your area, is officially launching in the US this month. Though it already has six million members registered in the States, the London based company hasn't tackled this overseas market until now.
Instead of hitting multiple cities with its launch, the company has focused on New York as its first city to tackle. It is taking an integrated marketing approach with a campaign that kicked off last week in Soho with a 1,000-person photo shoot to help people achieve their ultimate profile picture.
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by Heather Taylor
02 April 2012 15:50pm
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