Heather Taylor
Heather is a writer and filmmaker who covers media and communications, tech, ecommerce and the arts and was listed by Brand Republic as one of the top 200 most influential bloggers in 2011. She is currently editorial director of Econsultancy in New York.
Prior to her move to Econsultancy, Heather was acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. Previous roles included social media manger for PayPal UK and social media/ PR manager for Groundswell award winner, giffgaff.
Heather speaks at events on social media, marketing, community and filmmaking - previous speaking engagements include talks at ComicCon, Reputation Online Live, Technology for Marketing and Advertising, PR Week, European Customer Experience World, Social Media in Business, Media Camp London, and Digital Surrey. She has also advised on social media strategy for a number of startups and charitable organizations.
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On one of the main stages today at SXSW, Guy Kawasaki held a fireside chat with Vic Gundotra to talk Google Plus. Is it really the ghost town everyone says it is?
Though Gundotra spoke enthusiastically about the number of active users - 100 million are active within every 30-day period - this accounts for users signed in, not going to the Google+ stream itself. But that shouldn't matter, Gundotra argued, as it's about the whole experience so that should be measured. Does that mean Google+ really is a ghost town and Google doesn't want to admit it?
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by Heather Taylor
09 March 2012 23:52pm
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Econsultancy recently held its fourth Digital Cream New York, our invitation-only event for senior client-side digital marketers.
Opened by Econsultancy EVP, Craig Hanna, Digital Cream New York had top marketers from Citibank, Dow Jones, Samsung, CurrentTV and DuPont (to name a few) participate in the roundtables, with keynotes from Columbia Business School's David Rogers, and our US VP of Research, Stefan Tornquist.
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by Heather Taylor
10 March 2012 14:58pm
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Once again we've put together the most senior and influential job moves in the US.
This time we cover Reddit's hire of an inexperienced CEO, a new chief creative officer at Ogilvy & Mather New York, Buddy Media's nab from Salesforce, a new appointment by Virbant, and a change in senior management at Marketsmith.
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by Heather Taylor
09 March 2012 19:00pm
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We know, we know. Everyone is talking about SXSW. Who's going, who's not going and what they are going to see there. There's already talk of #SXSW blockers on Twitter.
Some of the US Econsultancy team is heading down to Austin this morning, and not only do we have a stand at the Interactive Trade Show, but we thought we'd try to do something a little different.
You love the idea of tweeting for Taco Trucks (and who doesn't)? What do you think about tweeting for your very own panel to come to wherever you are at SXSW? You can do that very thing with #POPupPanel.
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by Heather Taylor
08 March 2012 14:30pm
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Yesterday at the Brite conference, one of the breakout sessions explored how we can navigate a world where everyone is a media company.
Matthew Quint, Associate Director of Columbia Business School, brought together four very different speakers to discuss the opportunities and fears of this future of content and curation.
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by Heather Taylor
08 March 2012 00:25am
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Innovation. It's brought up in articles, at conferences and in board meetings. But how can we innovate in companies that still don't have the flexibility or the right mind set?
Julie Cottineau, former VP of Brand for Virgin USA, brought the idea that we are all entrepreneurs to Columbia University's Brite Conference this morning. Innovation isn't just for new businesses so how do we bring it to the heart of an established company?
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by Heather Taylor
05 March 2012 17:52pm
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Bob Garfield, editor of Ad Age and host of NPR's "On the Media," took to the stage at the Brite Conference at the Columbia Business School to speak about the human element that is needed in digital marketing today.
For more than 300 years, we were in the product era and from 1965 to now, it is the era of the consumer. But how is social media changing the standard of what was the standard of trust?
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by Heather Taylor
05 March 2012 16:37pm
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Once again we've put together the most senior and influential job moves in the US.
This time we cover another Google hire, a move from General Motors to Ford, a resignation at Allstate and CEO and a loss for News Corp to Time, Inc.
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by Heather Taylor
03 March 2012 00:19am
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Here it is. Our Friday link round up of all the things we've been chatting about, sharing and shaking our head at in the US office.
Your weekend reading starts here.
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by Heather Taylor
02 March 2012 22:19pm
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Tribe has become a popular social media marketing term that just hints at a deeper human experience. A look at Native American tribal characteristics reveals substantive practices that build stronger, more fulfilling and highly committed online communities.
We had a chance to interview Allison Saur about her upcoming research for Digital Vision. She will be creating a series of articles that will set the tribal reference, define the role this plays in a digital community and illustrate current examples of these practices at work in communities.
Allison has worked in the high tech and web field for 12 years. As a member of the Chickasaw Nation, she jumped at the chance to leverage Digital Media to support the tribal business initiatives that fund services for Chickasaw and Native Americans.
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by Heather Taylor
02 March 2012 15:50pm
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