Heather Taylor

Heather is a writer and filmmaker who covers media and communications, tech, ecommerce and the arts and was listed by Brand Republic as one of the top 200 most influential bloggers in 2011. She is currently editorial director of Econsultancy in New York.

Prior to her move to Econsultancy, Heather was acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. Previous roles included social media manger for PayPal UK and social media/ PR manager for Groundswell award winner, giffgaff.

Heather speaks at events on social media, marketing, community and filmmaking - previous speaking engagements include talks at ComicCon, Reputation Online Live, Technology for Marketing and Advertising, PR Week, European Customer Experience World, Social Media in Business, Media Camp London, and Digital Surrey. She has also advised on social media strategy for a number of startups and charitable organizations.

US job moves: News Corp, Forbes Media, Edelman, WPP

Once again we've put together the most senior and influential job moves in the US.

This time we cover a major move in News Corp, a loss of a verteran from Forbes Media and a big promotion at Edelman.

by Heather Taylor 17 February 2012 18:11pm 0 comments

What is social TV? Not Google TV or YouTube says NBC rep

Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you're going to be in for a bumpy ride.

Contrary to popular opinion, NBC's Senior VP of Digital Jesse Redniss stated "GoogleTV is not social TV." He put YouTube in the same category as in his opinion they are mostly ways to highlight videos and consume content.

So what is social TV?

by Heather Taylor 16 February 2012 22:26pm 4 comments

Q&A: Craig Hepburn, Global Director, Digital & Social Media at Nokia, on becoming a social business

Nokia's Craig Hepburn is a Glaswegian force of nature. Upon meeting him you can understand why he's leading the charge to integrate social media into everything Nokia does.

Recently, Hepburn launched Agora, Nokia's version of Dell's social media dashboard.

But how did he get there in the first place? What steps did he have to take to get social media at the core of Nokia's working practise?

by Heather Taylor 16 February 2012 17:26pm 1 comment

Klout vs Kred in the social influence game

We are in a time of convergence. Traditionally, influence was in the hands of the media. Now anyone with access to a cell phone can be engaged and influence a community. As our online identities now focus on our real name, personal brand isn't merely a celebrity worry anymore.

How this influence is measured is changing and Klout and Kred (amongst others) are all vying to be the barometer that we use to measure it. But which one is going to top the other or is there room for them all?

by Heather Taylor 16 February 2012 01:07am 2 comments

Don Tapscott on privacy and the new web

As most of us are aware, we are in a huge age of change. The technology genie is now out of the bottle and it is changing the way the next generation is interacting and shaping our world.

Don Tapscott, author of Macrowikinomics, opened Social Media Week in New York with his thoughts on emerging trends. The biggest takeaway? We need a new set of institutions that fit a digital age. The future as Tapscott sees it, is not to be predicted. It’s to be achieved.

by Heather Taylor 13 February 2012 17:33pm 2 comments

What we've been reading this week: US edition

As you head out to enjoy the weekend, here's a few of the links we've tweeted, discussed, and passed around.

We like to make sure you have enough reading for the weekend so enjoy.

by Heather Taylor 11 February 2012 00:38am 0 comments

The growth of content marketing: infographic

Content marketing is on the rise and relevant and timely content needs to be an integral part of your marketing strategy.

90% of marketers are already doing this but not all have realised the extent of content marketing or how to harness it to its full potential.

by Heather Taylor 10 February 2012 18:20pm 5 comments

US job moves: Google, Microsoft, Apple, Yahoo

Following our UK moves, here's the most senior, surprising and influential job moves in the US.

This week we've seen two major loses to Microsoft, Google's first employee joining a startup and staff moves from Apple to Google that were unheard of in Steve Jobs' time.

by Heather Taylor 10 February 2012 16:59pm 0 comments

Digital Vision grant winners announced

At the end of 2011, we launched Digital Vision, a new grant program to allow aspiring thought leaders to conduct new research in the areas of advertising and marketing.

Today we announce the five award winners selected from the scores of applications we received. These winning ideas will receive grants of up to $10,000 USD in addition to research support and publicity from us.

by Heather Taylor 09 February 2012 21:54pm 0 comments

Q&A: XYDO CEO Eric Roach on email automation

XYDO launched its new curated content email platform this week after testing its service on a range of companies from professional basketball teams to FX brokers.

Last month, it sent out over 12 million emails tailored from a pool of content based on what three million people have been sharing on social networks that day. Marketers continue to discuss how to keep a personal touch in marketing automation. Though XYDO send out automated emails, they have seen a five percent increase in open rates across the board.

We spoke to Eric Roach, CEO and co-founder XYDO, to find out more about their approach and success so far.

by Heather Taylor 09 February 2012 18:12pm 0 comments