Ian Howie

I started working in SEO way back in the "steam" era of the Internet way back in 1995, turning professional in 2003. I have worked in PPC since 2003. I've have been with 1upSearch since 2006 and I'm now building a new company 1upDigital with 1upSearch as one of the companies within the group. I also act as a consultant to Wordtracker and have written a eBook on Google AdWords:
http://www.1updigital.com/what-we-do/pay-per-click/free-google-adwords-ebook - which you can download for free.

I have been Google’s guest in Mountain View, San Francisco and Dublin and Microsoft’s in the UK and Dublin.

Three reasons why you should use Google’s Display Network

Once an unloved and rather under-used feature of AdWords, the Google Display Network (GDN) has become the world’s number one ad network, reaching more than 80% of internet users worldwide.

So is it time to give the GDN another go?

by Ian Howie 25 August 2010 09:45am 6 comments

Brands and the World Cup: who were the real winners and losers?

Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle.

From betting and beer to travel to TVs, who were the real winners and losers?

by Ian Howie 15 July 2010 11:12am 6 comments

How to rate your PPC agency

Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind.

Here are five ways you can assess your Pay Per Click (PPC) Agency, even if you don't have direct access to your campaigns…

by Ian Howie 14 June 2010 12:24pm 10 comments

Is Google the ultimate UK political pollster?

While much of the UK media has been focusing on the party leaders’ TV debates, quite of few of the 46.6m Brits who have online access have used Google Search to make their minds up.

by Ian Howie 04 May 2010 09:01am 10 comments