Marcus Taylor

I consult to a number of exciting brands and start-ups in the music and entertainment industries on how to grow their businesses online using SEO, social media marketing, conversion rate optimisation, and web analytics.

I'm a regular speaker at digital marketing and music business events around the World. I have spoken at conferences including TEDx Melbourne (Australia), MIDEM (France), SMM London (UK), and SMX Advanced (UK). I’ve also led guest lectures at Oxford Brookes University, and conducted in-house training for organisations including Reed Elsevier, Goodman, and London Business School.

As an online marketer, I’m passionate about understanding consumer behaviour and what motivates people to share and interact with ideas at a psychological level. I have conducted numerous experiments on this topic, which have been referenced by publications including The Huffington Post, Forbes, and The Guardian.

Six principles for great content marketing

Being a decent content marketer is about matching your strengths with what actually gets results.

For some, that may mean creating the next cat-riding-a-sneezing-panda-to-K pop viral sensation, but for me it’s often about using data to create powerful stories that influence social heavyweights.

Based on my wins and fails in content marketing, here are six principles that I’ve come to realise play a part in making content stand out.

Five exceptional interactive infographics and why they worked

The bar for infographic quality has been raised. After three years of brands from every niche jumping onto the trend, it’s become increasingly difficult for infographics to stand out and gain the attention they promised back in 2010.

Infographics are still effective, they just need to be extra creative or interesting to work effectively in 2013. One increasingly popular solution for added creativity is to make the infographics interactive using HTML5 and JavaScript.

Interactive infographics have been around for a while, but despite this they’re still massively underexploited due to the time and expertise involved in creating them.

Here are five exceptional examples of interactive infographics, with some insight into why I think they worked.