In today’s Start Me Up we hear from Heikki Haldre, CEO of Fits.me, a
unique company utilising biorobotics to help transform the online
clothing retail market.
If you run a B2C focussed start-up and would like to be featured in a future Start Me Up, then please let me know: email@example.com
There are hundreds of statistical guides
showing the beneficial effects of having a presence on Facebook,
Twitter, LinkedIn and any number of other networks, but the despite all
the buzz there still seems to be a lag in adoption, with a large amount
of small to mid-level businesses choosing to opt out of the social
It’s easy to assume this is down to a lack of knowledge
regarding the benefits, but are there legitimate obstacles which are
making companies decide that social media isn’t for them?
I decided to look at some of the more common issues facing groups deciding whether or not they need a social media presence:
When planning a social media campaign, inevitably the
question of measurement will arise. Now that we're realising that follow counts
aren't the be all and end all, ROI in social media has become an increasingly
fragmented and complex subject.
Depending on the nature of your campaign
and the tools you're using to run it, you may feel that tracking leads,
driven traffic, 'likes' or retweets are most important, or you may
feel that none of these are helpful.
With so many options available to
you, it's sometimes difficult to measure exactly how well you're doing.
Increasingly brand savvy customers are more wary than ever of insincere corporate apologies issued by emotionless commitee, and thanks to social media they're more able than ever to make your first strike count against you.
However, if you simply apply a little humility, making a mistake can actually lead to a better long-term relationship with your customers.
Whatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.
These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...
One of the major challenges facing all marketers both on and offline is
integration. Whether you have an established multichannel presence or are currently
testing the waters, here are a few simple tips to make sure your
strategy stays on track:
Increasingly, marketers are attempting to engage bloggers as part of
their campaigns for internet dominance. Anyone who’s dabbled in SEO
knows the value of a decent web of retweets and linkbacks, so getting
people talking about your product or services is an important
However, there’s still a tendency to google your subject and
contact the first twenty bloggers who appear.
If they rank highly in
search, they must be good right?
Possibly. But because of a disparity in the way most of us operate
our feeds there’s a fairly high possibility that you’re contacting the
Content may well be king, but the internet offers a unique
opportunity for anyone to attain royal status, something which could
finally, fatally undermine Rupert Murdoch’s place at the top of the
media food chain.
What do B2B services really need to concentrate on if they want to
have a viable social media presence? Let's examine the value of social media from a B2B point of view.
Increasingly the issue of ownership is a stumbling block when trying to set up and organise an effective social media strategy, so how do you decide who owns your social media?
Simple, realise that no-one does.