Matt Owen

Matt Owen is Head of Social Media at Econsultancy. He looks after Econsultancy’s global social media strategy and architecture, where he has led community engagement and growth since 2010.

Matt has a background in music, film and television in addition to marketing, and was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools before joining Econsultancy. He has a particular interest in social measurement and organizational integration.

In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms. He contributes regularly to the Econsultancy blog, industry titles and makes regular appearances at events and conferences.

Facebook: the billion member network?

By adding new features and attempting to make Facebook a one stop internet shop, as well as aggressive outreach in new territories like Korea and Russia, Mark Zuckerberg certainly seems confident that FB can double its existing user base.

Given Facebook’s huge marketing and financial clout, it’s increasingly likely he might be right...

by Matt Owen 05 July 2010 11:24am 2 comments

How to succeed on Twitter

PR and advertising have a powerful part to play in your Twitter campaign, but maybe it’s time you stopped thinking of it as a campaign at all and instead really considered what Twitter is:

Fun!

by Matt Owen 08 July 2010 10:30am 12 comments

Fee vs free: the best iPad apps

iPad

There are thousands of apps available for the iPad, some free, some reasonably priced, and some shockingly expensive - but which is best? Does price tag indicate quality, or can you get great tools free of charge?

We had a rummage through the store and uncovered ten apps, five with a hefty markup, and five completely gratis. It's time to pit fee against free and find out which comes out on top.

by Matt Owen 02 July 2010 13:48pm 3 comments

Five tips for promoting brands on Spotify

Spotify has resources, a huge (and growing) entrenched audience and some great opportunities to create long lasting, effective brand positioning and positive sentiment, making it a great marketing platform.

Here’s a few quick tips to get your marketing push started on the music streaming service.

by Matt Owen 05 July 2010 10:01am 1 comment

Which social networks are right for your business?

The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities.

A quick search for ‘Social Media’ will return hundreds, if not thousands of results and communities. Facebook, YouTube and Twitter may be the big names, but are they right for you and your business? If not, what are the alternatives?

by Matt Owen 02 July 2010 14:14pm 8 comments

Location based services - where next?

Location offers businesses of all sizes a real opportunity to streamline and improve their entire customer experience, fully integrating web and print offers with simple, convenient payment and collection options. Coupons are a good start, but it remains to be seen which companies will make the most of location.

by Matt Owen 01 July 2010 14:10pm 0 comments

'Like-baiting' FTW as Facebook eyes search

Facebook is now part of the search engine market, and with a massive connection infrastructure already in place and a new take on SEO, the company could be set to give both Google and rivals Bing a run for their money in the very near future.

by Matt Owen 30 June 2010 15:08pm 3 comments