Patricio Robles

Facebook set to become a bona fide market research service?

In its short life span, Facebook has rapidly become one of the most popular destinations on the internet. That hasn't, however, translated to instant profits.

Despite its incredible metrics, Facebook has struggled with revenue and profitability. Hundreds of millions of dollars in capital have been provided to keep the company growing but thus far, Facebook hasn't developed a business model that appears to offer the promise of self-sustainability in the near future.

by Patricio Robles 02 February 2009 09:01am 2 comments

7 Valentine's Day tips for etailers

With Valentine's Day less than 2 weeks away, it's a good time for etailers to take advantage of this underrated holiday to boost sales.

From flowers to candy to consumer electronics, the economy may be tough but Valentine's Day is one of those holidays that wise men and women in committed relationships aren't going to cut corners on. Here are 7 tips for etailers looking to maximize Valentine's Day sales.

by Patricio Robles 03 February 2009 09:35am 2 comments

Does the internet need another answers website?

If you have a question that you just can't seem to find the answer to (or are too busy or lazy to do research), the internet has plenty of websites that make it easy to enlist the help of others to answer it.

From established players to Yahoo! Answers to Answers.com to young hopefuls like Mahalo Answers, it's safe to say that the Q&A space is not exactly underserved.

by Patricio Robles 02 February 2009 10:06am 0 comments

ABC: web video viewers don't mind more ads

According to research conducted by American television network ABC and Nielsen Media Research, web video viewers aren't all that put off by the addition of multiple ads to each 'commercial break'.

With that, ABC looks poised to do something it has talked about the need for: boosting the amount of advertising shown with its online videos to bring online revenue in line with television revenue.

by Patricio Robles 30 January 2009 16:46pm 0 comments

Yahoo hemorrhaging search ad market share in the UK

New Yahoo CEO Carol Bartz certainly has a lot on her plate.

Despite the fact that the company she leads still has considerable assets that can be built upon, Yahoo first has to get on the right path.

by Patricio Robles 30 January 2009 09:24am 0 comments

Google opens up AdWords Conversion Optimizer

Conversions are everything when it comes to paid search engine marketing. When it comes down to it, the health of your conversion rates and cost per conversion can mean the difference between success and failure.

Search marketers who don't track conversion data and incorporate it into their campaign management are tempting failure.

by Patricio Robles 30 January 2009 08:55am 1 comment

Subdomains or subfolders for SEO?

The devil is in the details when it comes to maximizing SEO. How you structure your website can have a very real impact on the type of results you see from your SEO efforts.

One area that probably doesn't get as much attention as it should is the debate over whether to use subdomains or subfolders to segment your website's content.

by Patricio Robles 29 January 2009 16:40pm 1 comment

Is a new broadband 'tax' to fight piracy on the way?

The battle against digital piracy is one of the most controversial subjects when it comes to the online economy.

The wide availability of peer-to-peer filesharing services and websites that promote content sharing has been a thorn in the side of the recording and movie industries.

by Patricio Robles 29 January 2009 15:48pm 0 comments

Yahoo responds to concerns over proactive campaign optimizations

We recently discussed the changes Yahoo had made to its Sponsored Search and Content Match Program Terms that gave the company the ability to proactively change advertiser campaigns in the name of 'optimization'.

Yahoo's changes caught many advertisers off guard, infuriated some and raised a number of thorny legal questions.

by Patricio Robles 29 January 2009 09:22am 0 comments