Peter Schlegel

Tech Entrepreneur, marketing strategist. Founder and CEO of Admaze.ly

Previously served executive positions with international marketing automation company and strategic marketing consultancies.

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Why retargeting is an integral part of your holiday season marketing mix

Consumers' online shopping behaviour changes during the holiday season. While appearing more indecisive they are actually significantly more determined.

However they need more confirmation, and a gentle nudge that a well-designed retargeting campaign can provide.

by Peter Schlegel 02 November 2012 09:14am 3 comments

Facebook Exchange: a new dog doing old retargeting tricks

The social network launched Facebook Exchange to combat investor scepticism of its ability to monetise on its users through advertising.

Early results suggest that the hailed value of user data has been sidetracked by a well-known advertiser darling: retargeting.

by Peter Schlegel 08 October 2012 09:49am 6 comments

Do you need that hot new technology? A three step guide

Panicking over the swarm of tweets, blogposts and journalists ranting about the next big thing in marketing technology?

Don't worry, here's your step-by-step guide to deciding whether to buy, wait or ignore.

by Peter Schlegel 21 November 2011 13:25pm 3 comments

Techies are from Mars, marketers are from Venus

Marketing software companies might orbit the planet marketing. But they certainly do not live on it.

Despite claims to the contrary, tech geeks still don’t ‘get’ marketers. But what can marketers do to improve relations with techies?

by Peter Schlegel 12 September 2011 11:42am 12 comments

How marketing teams should think about technology

While sound understanding of marketing technology is mandatory for marketers, riding every hyped tech wave is bound to spread you too thin. Selective participation is key to succeeding.

Technology has become an integral part of marketing, no doubt. And navigating the multitude of new technologies, the art of prioritisation is arguably the most important challenge to address. Data from Econsultancy’s Marketing Budgets 2011 Report gives food for thought.

by Peter Schlegel 03 August 2011 15:48pm 4 comments