SEO is changing and we have now entered the age of content marketing.
The divide between online marketing and classic marketing and advertising is closing fast with creativity and design now essential elements of an SEO campaign.
One of the reasons I am so attracted to link building and SEO, is the very fact that it is so capricious.
I thrive on constantly learning and love the demand of having to adapt, evolve and challenge myself everyday. I feel that without that desire for variation and a thirst for knowledge, that you can't compete at a high level.
Coming from a creative background, I recognise the similarities between the personalities of art directors, link builders and entrepreneurs (when I use the term I am only referring to quality link builders): a diverse skill set, creative spark and tenacity for the dogged pursuit of the seemingly impossible at all times.
Being an entrepreneur is about finding solutions to problems where no-one else can; like securing the link no-one else can get and creating the unique design solution. Creatives and entrepreneurs have their brains wired differently to other people.
Where a normal person finds a dead end, the creative entrepreneur builds a ladder over the wall (or creates spring loaded shoes to bounce over!).