Stefan Tornquist

Stefan Tornquist is an experienced entrepreneur, new media researcher and business manager. He's built a reputation as a thought leader in online marketing, as well as essential business issues, such as how to approach marketing and branding in an economic downturn. Stefan has authored dozens of reports across a wide range of online marketing tactics.

In February of 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a subscription-based online publisher and community with offices in London and New York. With 85,000 global members, it offers best practice reports, analysis and insight into the business of digital marketing and e-commerce. Econsultancy also trained more than 3,000 people last year via public and custom in-house trainings. Its teams in the US and UK run more than 100 events each year, ranging from roundtables to large conferences for 300+ delegates.

Tornquist is frequently quoted in the trade and business press. His commentary has been featured in the Wall St. Journal, Business Week and AdAge, as well as virtually every industry outlet. He's been a guest on CNBC's Street Signs, National Public Radio's Studio 360 and is a regular contributor to YourBusinessChannel out of the UK. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at more than 100 corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on their Membership Board.

Data from 1,000+ marketers identifies the #1 enemy of marketing integration

Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.

In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.)

by Stefan Tornquist 16 May 2013 16:06pm 8 comments

Statistical celebrity Nate Silver on data and marketing

Nate Silver is one of very few people who is both public figure and statistician.

He started in baseball during its analytical revolution, but became famous in the U.S. for his highly accurate predictions of how Barak Obama would win the presidency in 2008, and accurately calling the outcome for all 50 states in 2012.

Silver spoke at SXSW in a session entitled "Is Intuitive Marketing Dead?"

by Stefan Tornquist 09 March 2013 21:28pm 0 comments

Report: how media companies are evolving, growing and investing

The 2013 Media Growth Report explores how media and related technology companies are responding to market changes, leveraging technology and developing new products.

Produced in partnership with JEGI, the report is built around a survey of over 225 senior executives (83% C-level) in addition to a number of interviews to provide context around the numbers.

by Stefan Tornquist 18 January 2013 20:41pm 0 comments

Q&A: Boris Grinkot on achieving conversion rate optimization [report]

Marketers continually search for benchmark studies that confirm that they're acheiving acceptable conversion rates, but this approach won't help them reach maximum conversion from traffic they're driving to their site. Instead of living in the bubble of "but we're better than our competitiors," they need to establish their own conversion maximization priorities and push for their own standards.

We had a chance to speak to Boris Grinkot, one of our Digital Vision winners and the author of our newest report, Conversion Maximization - The Essential Workflow, to gain insights into marketers' missteps and the course corrections that could improve their approach toward conversion maximization. This practical report explores key issues and opportunities around the important process of improving conversion rates and how to avoid common misconceptions.

by Stefan Tornquist 04 December 2012 16:20pm 0 comments

SEMPO Study - SEM roars along, but marketers want more

In its eighth year, the State of Search Study from SEMPO and Econsultancy has been a record of growth. After slowing in 2008-2010, SEM has returned to robust growth of nearly 19% in 2012.

But change is afoot, with more marketers prioritizing integration and attribution in SEM.

by Stefan Tornquist 11 September 2012 17:29pm 4 comments

A shameless plea for your SXSW votes

The SXSW Panel Picker has become the great Darwinian content contest for the digital world. Econsultancy is trying its hand with a street research project and we'd appreciate your support.

Even though SXSW is a massive event, most of the attendees pass back and forth through only a few key intersections and that gave us the idea to have a street research team work the corners of downtown Austin.

Our street teams be doing short interviews with attendees, locals and hangers-on. They'll ask about the event, the world of marketing, innovation and their Austin experience. We're hoping to bring the findings to the stage at the end of the festival where you can find out what happens when you expose 20,000 SXSW-goers to alcohol, barbeque and each other.

by Stefan Tornquist 27 August 2012 16:11pm 3 comments

New Report: Growing Your Community

The third report in a series on digital community building, Growing Your Community provides tactics and examples for building a digital community through a combination of social channelsand email.

by Stefan Tornquist 16 August 2012 14:59pm 0 comments

JUMP Magazine, US Edition...big ideas on big data

In this first US issue, the magazine tackles 20 important multi-channel topics, from big data and the challenges of the silo-less organization, to bringing innovation to the enterprise.

We're just getting warmed up for the JUMP event, happening November 1st in New York.

by Stefan Tornquist 22 May 2012 18:02pm 1 comment

Your tablet loves Mad Men: new report explores the multi-screen reality

Econsultancy has just finished a new report, The Multi-Screen Marketer, written on behalf of the Interactive Advertising Bureau and based on a survey to over 1,800 consumers.

The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.

There's no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future.

by Stefan Tornquist 17 May 2012 17:18pm 0 comments

New Report: Display Advertising Best Practices - Author Q&A

Digital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media.

Today, Econsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O'Hara, about the report and work that went into it.

by Stefan Tornquist 22 March 2012 15:17pm 0 comments