The launch earlier this week of branded pages on the social network, Google+, will have registered on the radar on many marketers.
But is it worth them getting involved? And how should brands go about it?
At the end of September, Magners announced that it is starting to sell limited edition cider directly via its Facebook page.
Asos was the first UK retailer to open a fully transactional Facebook store in January this year.
On the face of it, f-commerce seems to be taking off, so should brands be launching F-commerce stores?
If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.
Although most brands use social media to market themselves, relatively few provide really excellent customer service.
Here are my top five tips for getting customer service right on Facebook...
We’ve seen a real shift this year in the understanding of how social media can be integrated within consumer-facing organisations.
The conversation has moved on from ‘how do we get involved in social media’ to ‘which areas of the business do consumers expect to interact with us over social channels?’
Social marketing has evolved, brands have a clear focus on ROI, and the debate is altogether more sophisticated.
Billions are spent by global brands on sports sponsorship. Olympic sponsors will have to learn the lessons from last year's World Cup and make the most of social media to get value out of their sponsorship deals.
What we learned from analysing the top brands in social media, and food for thought for brand owners starting to look at social reputation monitoring.
We've been charting the performance of the top 50 brands on social media (and
looks at why some brands have done better than others), and there are some
Despite Facebook having its roots in universities, the education sector has an uneasy relationship with social media.
Monitoring what your customers are saying about you online can help you develop a better product. However, some travel companies could do more to improve their online reputations.
The full introduction of Facebook Credits, and their availability (in
the US at least) as gift vouchers in offline retailers, opens up a
whole new world for brands on Facebook.
The early adopters are, as
expected, social gamers: Facebook and Zynga settled their differences
earlier this year to agree that players of Zynga games (such as Farmville)
can use Facebook Credits to buy virtual goods.
The implications are
enormous. Suddenly, Facebook offers a new revenue stream for brands, and
has itself a sustainable revenue model that doesn’t rely on the fickle