Tim Aldiss
I started in digital as a self taught web designer and Flash programmer in 1998.
After building a full e-commerce website - www.sheridan-designs.co.uk - I landed a job as employee number 4 at Spannerworks.
We were then a web shop with a part time (dread-lock) student running a fledgling SEO sideline.
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Despite the current trend to segment your audience as much as possible it's still easy to overlook the art of meta description writing.
After all Google search still reaches all of your target market and beyond.
Here's a reminder of the important considerations for meta description writing with some examples.
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by Tim Aldiss
17 April 2013 12:21pm
12 comments

The number of social tools is bewildering: what is the difference between a social media listening tool and an engagement platform? What are Enterprise 2.0 platforms?
For anyone who is perplexed by the number of social tools, here is an overview of eight types, based on a report written by our Social Strategist Miranda Man.
Please note that this is not an exhaustive or definitive list!
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by Tim Aldiss
10 January 2013 10:26am
11 comments
Ripples spread through the SEO community with the recent publication of a new Click Through Rate (CTR) study by an agency called Slingshot.
Why oh why is this important to anyone you may ask! Let me enlighten you…
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by Tim Aldiss
17 October 2011 10:52am
17 comments