Posts tagged with '2012 election'

How the 2012 presidential campaign will affect social media strategies for 2013

As businesses look at their plans for 2013 its time for them to seriously consider adopting a maturity model for social media. For many marketers social media is looked upon as an immature media, but when Nielsen titles its 2012 report “Social Media is Coming of Age” perhaps its time to stop treating social media as a wild child and instead approach it as the rapidly maturing media that it is.

Adopting a maturity model for social media will require businesses to evolve their thinking and approaches, as well as their use of resources, in order to take advantage of social media as a mature media form. One way might be to adopt some of the strategies that Obama For America campaign used in the 2012 presidential campaign.

Will website traffic predict the 2012 US presidential race?

It's an election year in the United States and by all accounts, it will be an interesting one.

President Barack Obama, doesn't yet know who his opponent will be, but when it came to website traffic in January, the Democratic incumbent handily beat all of the Republican contenders.