The Advertising Association (AA) and Warc have downgraded claims that UK advertising spend will grow by 4.7% in 2012, as predicted earlier this year.
Forecasted growth for next year has dropped to 3.8%, which reflects the “deteriorating economic outlook and the impact of the Eurozone crisis on global corporate and consumer confidence”.
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by Vikki Chowney
13 December 2011 12:11pm
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