Posts tagged with 'AdMeld'

Case Study: Accuweather's bid to raise ROI across ad networks

Earlier this year, online weather desination Accuweather had problems that many publishers struggle with. The company had a lot of inventory across a lot of ad networks. The task of optimizing sales was weighing the company down.

What did they do? They started working with network optimizer AdMeld and saw a 70% increase in remnant eCPM rates.

Read more...

by Meghan Keane 18 December 2009 16:53pm 2 comments