Posts tagged with 'AdMeld'
Earlier this year, online weather desination Accuweather had problems that many publishers struggle with. The company had a lot of inventory across a lot of ad networks. The task of optimizing sales was weighing the company down.
What did they do? They started working with network optimizer AdMeld and saw a 70% increase in remnant eCPM rates.
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by Meghan Keane
18 December 2009 16:53pm
2 comments