Posts tagged with 'Adobe Digital Index'

The value of existing customers: infographic

For many companies, a significant amount of marketing spend is dedicated to new customer acquisition, and for good reason: most businesses wouldn't be able to sustain themselves and grow without new customers.

But what about existing customers? How valuable are they, and what type of ROI can marketers realize by tapping their existing customer bases?

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by Patricio Robles 13 September 2012 16:24pm 1 comment