Posts tagged with 'aftersales'
Perhaps the biggest drawback of online shopping is the time gap between purchasing and playing with goods.
Retailers need to do everything they can to make this after-sales period informative to build crucial customer loyalty.
Much of what we write about on the Econsultancy blog focuses on driving site traffic, improving the user experience and ultimately increasing conversions.
But if you want to make sure that people are happy with the overall sales experience and turn into repeat customers then aftersales care is equally important.
I recently made my first ever purchase from ASOS and was genuinely impressed by the level of email customer service I received while awaiting delivery.
Most e-commerce companies send confirmation emails, but with a few additional messages ASOS went beyond the level of customer service you would expect to receive and really improved my perception of the brand. As a result, I’ll definitely be shopping there again.
Here’s how ASOS does it...