Posts tagged with 'Alistair Crane'
When creating a mobile app one of the key decisions is choosing what functionality to offer your customers.
For example, Comet’s app offered users product information and a price checking facility but didn’t offer customers the chance to make a purchase within the app.
In comparison, Premier Inn’s app allows users to manage their account and make bookings.
Both these apps were created by Grapple and achieved impressive download stats.
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by David Moth
24 April 2012 13:01pm
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