A recent BBC World News survey of more than 3,600 digital device owners found that 43% of tablet users say they consume more TV than they did five years ago, with most respondents saying they use tablets alongside TV.
A recent Deloitte survey found that 24% are using a second screen while watching TV. This crossover with leisure time presents a unique opportunity to convert those in a ‘lean-back’ position.
So how can marketers respond to this trend?
Sending email attachments to pitch for work is starting to feel like an ugly way to present your hard-crafted work to clients.
Marvel has been created to smooth this process via Dropbox, allowing files to be converted to prototypes once uploaded.
I spoke to Murat Mutlu, Product Designer and Co-Founder about Marvel app.
Mobile is growing and forward-thinking retailers are looking at ways to use mobile to increase sales, bring customers into stores, or to enhance the experience when people are shopping.
I've rounded up ten great examples of mobile use in retail from around the world.
Mobile commerce sites are an obvious one but there are plenty of other ways to use mobile, such as to take payments, help customers navigate stores, and more...
It’s no overstatement to say that mobile technologies have revolutionised the way we consume news.
In a recent survey of 1,000 UK consumers, news was only behind social networking and looking up directions as the most popular reason for browsing on a mobile device.
For the over 45s, news is the most important reason to browse on mobile.
Despite initial concerns, research shows that the exponential growth in online shopping has not killed off brand loyalty. In fact, good customer service is still one of the main driving factors for consumer spend.
With the cost of acquisition of new customers relatively high through search engines, affiliates or other channels, it pays to keep hold of the customers that you already have on your side, to encourage repeat visits, building for the lifetime value of that customer rather than taking a quick win.
You cannot buy loyalty in the true sense of the word, it has to be earned, but the good news is that there are a number of ways that you can foster it:
We know client management needs to be flawless. With a myriad of software out there to help manage clients, we're capable of overlooking some of the strongest platforms.
Google offers free, intuitive tools that can be tweaked to keep you on point with all your clients.
Best of all, you're probably using them right now.
In advance of our The Digitals awards night on June 27th, I thought I'd present some of the shortlisted entries from the charity and non-profit category.
There's a wide range of campaigns here, covering mobile, content marketing, video, email and social media.
Here are seven of the best...
Stats from IMRG and Experian Hitwise released today show the ten most popular mobile retail sites in the UK. They are, as you may expect, almost the same as the top desktop sites, with the exception of Apple.
So, since these retailers have the most popular sites, (and they must be aware of this from their own analytics) you would expect that they have optimised for mobile users.
I've been taking a closer look at the sites..
According to the PPA TAP Report, 55%of UK tablet owners have read a digital magazine on their tablet in the last three months.
So with magazine apps becoming an increasingly important part of a brand's digital content repertoire, how do you decide whether a magazine app is for you?
And once you know you want an app, what steps do you need to take to make it happen?
Here are five key points that will set you on the right path.
Loyalty schemes are big business. You only have to look at Tesco’s Clubcard, Boots Advantage and Nectar points to see how effective they are at drawing consumers in and creating brand loyalty on the high street.
But looking around the globe traditional loyalty models are being taken on by the mobile revolution. Brands using their mobile channel to target engaged consumers and deliver smarter, personalised deals are giving traditional routes a run for their money.
Fiddling about with coupons and cut-out offers at the till will soon be a thing of the past. Brands that have harnessed marketing to mobile, enhanced by mobile payment solutions, will smooth the way when it comes to redeeming offers at the point of paying.