There's a lot of talk about multichannel commerce and the future, but major retailers already know that multichannel commerce isn't the future; it's already here. Consumers are shopping using many platforms, and companies that want to maximize their sales have to have a cross-channel strategy today, not tomorrow.
That explains in large part why software giant Oracle is shelling out $1bn to buy ATG, one of the leading cross-channel commerce platform providers.
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by Patricio Robles
03 November 2010 08:54am
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