Posts tagged with 'attribution model'

How to reward affiliates based on value

In her recent post on Econsultancy, Helen Southgate, the chair of the IAB Affiliate Marketing Council discussed the myths associated with attribution within the affiliate channel.

She rightly pointed out that the affiliate market is not looking for an alternative to the last click model.

Read more...

by Matt Swan 15 August 2011 09:52am 5 comments