Posts tagged with 'B2B email'
For many B2B businesses, email is an important channel for marketing to customers and potential customers. And, in many respects, B2B companies have opportunities to use email to build relationships in ways that B2C companies can't.
Yet relationship building is hard, and despite the opportunities email provides as a channel, many companies fail to take advantage.
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by Patricio Robles
11 September 2012 14:46pm
4 comments