Posts tagged with 'barriers to m-commerce'
Device security, small screens and the inconvenience of entering card details are still among of the main barriers holding back m-commerce.
The findings come from a Webcredible study that conducted diary studies and in-depth interviews with 15 smartphone users.
While it probably won’t come as a surprise to smartphone owners, the study found that mobiles are best for secondary activities that require short bursts of attention and can be abandoned but easily picked up again later.
Key activities included daydreaming (i.e. searching and exploring with no real purpose), short tasks that get things out the way and help the user manage their own time better, and monitoring ongoing activities such as live bets or bids on eBay. my research, but then when I am going to buy it I do it at home”.