BBC | Internet Marketing Blog

12 great examples of publishers that use responsive design

ITV recently underwent a corporate rebrand that included a new logo and colour scheme, as well as a new responsive design website.

The broadcaster’s decision to turn to responsive design follows similar transitions by a number of other content sites in the past 12 months as they attempt to cater for a growing mobile audience.

We’ve previously highlighted 10 great examples of ecommerce sites that use responsive design, as well as looking at the problems with mobile ads and how they can be overcome.

And in light of ITV’s new site, here are 12 examples of publishers that have embraced responsive design...

by David Moth 11 February 2013 13:19pm 4 comments

AOL bets the farm on responsive design

With publishers serving more and more of their audience through mobile and tablet devices, it's no surprise that responsive designs are growing in popularity.

From the BBC and Guardian to Metro and Express & Star, the number of publishers jumping on the responsive design bandwagon is growing rapidly and for good reason: there's a lot to like about responsive design and done right, it's pretty compelling.

by Patricio Robles 10 January 2013 15:13pm 2 comments

New BBC Sport app is a clone of its mobile site. Should it offer more?

The BBC’s drive to become the world’s foremost digital broadcaster took another step today with the launch of a new Sport app on iOS.

We’ve followed developments at the Beeb with interest over the past 12 months, with iPlayer updates, mobile sites and apps being unveiled on what seems like a fortnightly basis.

One of its most impressive launches was the Olympics smartphone app, which offered a great user experience alongside a massive amount of content.

by David Moth 07 January 2013 13:12pm 0 comments

iPlayer Radio is a great addition to BBC's mobile portfolio

The BBC has just unveiled a new iPlayer Radio app for iPhone, with an Android version coming soon.

It adds to the BBC’s portfolio of mobile apps and extends the iPlayer brand which has been a huge success for the broadcaster.

The BBC received deserved praise for its Olympic mobile app that gave users access to a huge range of video content and news from every event at the Games.

The iPlayer Radio app therefore has a tough act to follow, but how does it stack up...

by David Moth 10 October 2012 09:31am 1 comment

London 2012 and the digital legacy

Now that the Paralympics has finished, let’s take a moment to reflect on the digital legacy left by London 2012, which has delivered the first truly digital Olympic and Paralympic experience.

The summer of sport saw ambitious projects from two of the main broadcasters, BBC and C4, and the rather more controversial, official London 2012 site.

And, for pretty much the first time, a range of mobile and tablet apps to support our desire to keep up to date on the move.

by Peter Ballard 10 September 2012 09:20am 1 comment

As European Commission sues five countries, is the cookie law starting to crumble?

For large organizations like the BBC, ignoring the recently-enacted EU cookie law probably isn't a viable option. Despite the headaches associated with implementing a solution, the threat of legal actions and fines probably outweighs the costs of compliance.

It's a different story for entrepreneurs and owners of small businesses, some of whom indicated a willingness to flout the law until given a reason to reconsider.

by Patricio Robles 28 June 2012 20:22pm 8 comments

The BBC unveils its EU cookie law solution

The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a few more sites have been rolling out their compliance solutions.

BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today.

The four approaches are all very different...

by Graham Charlton 25 May 2012 09:36am 23 comments

Is the 1% participation rule dead? The BBC thinks so

The UK online population is no longer content to lurk in forums and on websites without contributing, with 77% of us now actively participating in digital media in some way.

This, according to the BBC, signals the death of the 1% rule.

For those unfamiliar with it, the 1% rule states that in any given online community only 1% will create content, 9% will edit or modify that content and the rest will consume the content without contributing.

by David Moth 08 May 2012 11:09am 5 comments

BBC to create paid-for digital download service?

The BBC is said to be planning a new pay-to-download service for both its new and old TV programmes.

As reported by paidContent, BBC executives want to make all shows available as download-to-own (DTO) for around £1.89 per show from a service that it hopes would rival iTunes.

by David Moth 09 March 2012 12:31pm 0 comments

Sky's sound social media advice hijacked by brand police

Last night the Guardian released details of an email sent to Sky News employees that outlined new social media guidelines.

Of course, the most sensational part of this - that staff now seem to be banned from retweeting rival "journalists or people on Twitter" - has been highlighted by many amid cries of ‘they just don’t get it’.

by Vikki Chowney 08 February 2012 10:59am 6 comments