Posts tagged with 'behaviourial targeting'

Behavioural targeting for websites explained

Driving people to websites is still the main objective of most marketing campaigns, and why not, surely that’s the end goal of all marketing.

But what happens to people, once they get to the target site seems to be less important to many campaigns, as is the measurability of those converting from prospects to customers once they arrive.

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by Chris Averill 13 March 2009 09:35am 6 comments