Posts tagged with 'behaviourial targeting'
Driving people to websites is still the main objective of most
marketing campaigns, and why not, surely that’s the end goal of all
marketing.
But what happens to people, once they get to the target site seems to be
less important to many campaigns, as is the measurability of those
converting from prospects to customers once they arrive.
Read more...
by Chris Averill
13 March 2009 09:35am
6 comments