Posts tagged with 'blogger disclosure'

FTC: Brands are on the hook for blogger endorsements

The Federal Trade Commission made waves last October with new disclosure guidelines for endorsements online. Repeatedly, the group has expressed surprise that consumers and brands reacted so strongly. From their perspective, the guidelines simply elucidated rules that were already in place.

At BlogHer Business '10 in New York on Thursday, Stacey Ferguson, senior attorney in the Division of Advertising Practices at the FTC, reiterated that fact. But while the guidelines may not have changed any of the FTC's rules on endorsements, they brought increased scrutiny without clear enforcement rules. And it looks like the FTC still doesn't have any clarity on that part.