Posts tagged with 'bluefly'
Bluefly has been in the business of selling limited edition and high-end apparel online for well over a decade. Now, facing competition from newer, more “social” brands like LivingSocial and
Gilt Groupe, the company is integrating elements of social commerce into its shopping experience.
A big component of Bluefly's strategy has been an integration of tools from social commerce provider Bazaarvoice. We
chatted with Martin Keane, Bluefly's SVP of ecommerce, to get a read on the company's experience with Bazaarvoice, as well as some insight into the shopping experience on Facebook, and Google's Boutiques.com.
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by Tameka Kee
23 November 2010 12:00pm
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