Posts tagged with 'brand protection'
It used to be that you do a decent job of protecting your brand by registering the domain names that incorporate your brand name.
Not anymore. Thanks to social networking sites and other online communities, consumers are increasingly interacting on third party services that have become targets for brand hijackers, impostors and opportunists. Their MO: snap up usernames that are related to major brands (and prominent individuals).
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by Patricio Robles
21 April 2009 14:35pm
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