Posts tagged with 'Brighton SEO'
The SEO industry has undergone something of a renaissance in recent years, with the focus shifting from building links by any means necessary to an appreciation of the power of quality content.
However links are still the fuel that drives Google’s algorithm, so building and maintaining a strong, clean link profile is central to the SEO’s job description.
At Brighton SEO last week Paul Madden from Manual Link Building detailed the steps that search marketers can take to identify bad links.
As a self-confessed former professional spammer Madden knows a thing or two about bad links, but he now uses his skills for good rather than evil.
Ecommerce currently makes up a whopping 43% of Argos’ business and is predicted to surpass 50% by 2015, so managing the company’s search strategy is an incredibly important job.
At Brighton SEO on Friday Argos’ search marketing manager Dan Patmore gave an insight into the way SEO works at the company and the tactics he uses to ensure his ideas are implemented.
Patmore currently has two people working for him internally and also outsources part of the process to NetBooster, but even then he said that managing on-site SEO remains a huge challenge.
All SEOs have certain tools and tricks that they use to monitor their client's performance and that of their competitors.
At BrightonSEO several of the speakers revealed some of the free tools they have found most valuable, as well as some custom reports created for Google Analytics.
This list is compilation of tools suggested by Auto Trader head of search and online partnerships Berian Reed; Forward3D head of SEO Danielle Fudge; and Koozai digital marketing executive Anna Lewis.
You can find more useful GA dashboards and report relating for social media and email marketing on Lewis's blog...