Posts tagged with 'Brilliant Noise'
Nokia is facing perhaps its toughest time yet as a business.
No longer Finland’s most valuable company (electric utilities company Fortum took the lead last month on Helsinki’s Stock Exchange) it finds itself a challenger brand after years of dominance - with the Lumia 900 positioned as the way to break into the sophisticated US smartphone market.
But with this adjustment also comes opportunity: the company is able and prepared to take risks and try new approaches. Nokia’s approach to marketing and the success of this is critical to the business’ transformation, including driving a more connected organisation that is able to build and thrive in a new mobile ecosystem.
As such, the company has worked with Brilliant Noise to structure and roll out its social strategy across the business – focusing on integrating this into every employee's daily life, becoming a more social business from the inside out.
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by Vikki Chowney
18 April 2012 12:00pm
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