Posts tagged with 'call-to-action ads'

Study: Generic call-to-action ads don't work

Adding a call-to-action element into digital ads may seem like a quick and easy way to increase conversion rates, but according to a new study from Dynamic Logic, call-to-action ads don't affect brand performance.

Campaigns only looking for one specific action from consumers may benefit from call-to-action elements, but for the rest, success once again comes down to ad quality.

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by Meghan Keane 16 September 2010 19:54pm 6 comments