Posts tagged with 'click attribution'

Q&A: Center Parcs' digital click attribution strategy

Search Ignite and Golley Slater have today released a case study to show how they have used click attribution to increase online bookings for Center Parcs.

Center Parcs has previously used the last click attribution model, but has been using cross-channel measurement and attribution in its digital campaigns for the last six months.

I've been speaking to Mark Fagan, Digital Media Director at Golley Slater, as well as Search Ignite's MD James Yancey and Managing Consultant Andy Betts about the case study...